Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles
LOS ANGELES and EL SEGUNDO, Calif., Feb. 10, 2026 /PRNewswire/ — Paramount, a Skydance Corporation (Nasdaq:…
Global Toy News
From Track to Tabletop: Mattel Brick Shop ™ Debuts the Hot Wheels ® Aston Martin Vantage GT3
EL SEGUNDO, Calif., February 10, 2026 — Mattel, Inc. (NASDAQ: MAT), a leading global toy…
Playfeels Redefines Parenting Through Play: Expert-Backed Tools Reimagined as Toys
Miami, FL — Playfeels is a recently launched, Latina mom–founded parenting brand redefining how families navigate early childhood through play.…
Embracing Diversity: The New Autistic Barbie
The New Autistic Barbie gets an official ASAN endorsement, plus admiration from LOVE ON THE SPECTRUM alums…
John Baulch The Friday Blog: Wreaking Havoc
As the toy community hunkers down to plough through all the follow up proposals from…
What’s New in the World of Board Games?
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
Parent Tested Parent Approved® and Zigazoo Team Up to Launch the “Kid Tested Parent Approved” Seal
New awards program integrates authentic reviews into product testing alongside parents. [MIAMI, FLORIDA] — February…
Build-A-Bear “After Dark” Turns Up the Rizz This Valentine’s Day with Debut of Silver Fox
Explore the new plush collection gift sets on the brand’s 18+ Bear Cave microsite, tapping…
The Toy Book® Reveals 2026 Pulse of Play Awards™ Winners
The toy industry awards program honors outstanding achievement in the business of play across 20…
The Op Games Strengthens 2026 Product Line, Announces New Partnerships Ahead of New York Toy Fair
Coming off a Banner Year and Building Upon the Flip 7™ Frenzy, The Op Games…
Spin Master and Universal Products & Experiences Introduce Hellbreak™, A New Horror Trading Card Game Set to Launch in 2026
Hellbreak Brings Generations of Fan-Favorite Horror Icons into a Terrifying, Competitive TCG Arena TORONTO, Feb.…
Tree Town Toys + Peanuts Yes & Know® Collaboration, Summer 2026
Tree Town Toys, based in Ann Arbor, MI is excited to announce a partnership with…
Anniversary boost: Spielwarenmesse strengthens its global leadership
NUREMBERG, Germany, Feb. 2, 2026 /PRNewswire/ — The 75th Spielwarenmesse will remain a milestone for…
Goliath Levels Up Play: New Lines, Fan-Favorite Upgrades, and the Hottest Toy Trends for 2026
RICHARDSON, TX, Jan 29, 2026 – Goliath will preview its most ambitious and wide-ranging lineup yet…
Dallas Market Center Announces Expanded Hotel Partnerships to Support June Markets
—Attendees must book through Dallas Market Center— DALLAS – January 29, 2026 – Dallas Market…
John Baulch The Friday Blog: Planes, Trains & Automobiles
This has been a very strange week for me. Traditionally, I would have joined the…
Money Matters That Make Toy Businesses Thrive
Article by Julie Morris | Blogger Toy business owners face a unique mix of creativity…
Indian Woman Innovator Showcases the Future of Play at Spielwarenmesse 2026
Spielwarenmesse – the world’s largest toy fair – celebrates its landmark 75th edition in 2026,…
From Bricks to Speed: Mattel Brick Shop Expands Product Line with Hot Wheels
Lamborghini, Aston Martin and Toyota join the line of customizable builds for automotive fans Mattel,…
What’s New in the World of Video Games?
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
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