Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer
EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company…
Global Toy News
Imagining Futures in Play: Inside the THINK BIG Toy Career Symposium Honoring Richard Gottlieb
Hosted at the University of Richmond, the THINK BIG: Career Opportunities in the World of…
John Bauch The Friday Blog: It’s The Christmas Blog
The race is almost run. The bell has rung, and we are on the final…
The Playground Podcast: EOY with John, James & Chris
Listen in as James Zahn of The Toy Book and Toy Insider, John Baulch of…
The AA Partners With Elves Behavin’ Badly® for New Holiday OOH Campaign
The partnership proves that even the Elves won’t stop The AA’s customers this Christmas! 18…
Play the Trend: Global Pop Toy Culture to Life
The countdown is on! The HKTDC Hong Kong Toys & Games Fair is unveiling its…
Care Bears™ First-Ever Play Area in the USA to Open in Austin, Texas
The Care Bears Play Area at Barton Creek Square Welcomes Toddlers Through Age Six Into…
Looking Ahead to Hong Kong Toy Fair: A Chat with Jenny Koo of HKTDC
With the Hong Kong Toys & Games Fair less than a month away, we talked…
The Disruption Report: Implications of Increased Credit Card Use
Even as toymakers are hoping for sales to pick up in the last few days…
ABC Kids Expo Reveals the Juvenile Industry Trends Set to Define 2026
From Superman and Polar Bears to Japandi Style and Grandma’s Favorite Prints, these trends are…
LEGO & SMYTHS Toys Named Top Toy Brands for AI Christmas Gift Inspiration
Anyone turning to ChatGPT for toy inspiration this Christmas can expect to see a haul of LEGO and…
John Baulch The Friday Blog: Testing Times
13 trading days to go (sing it in the style of ’21 seconds to go’…
The Playground Podcast: Under the Hood with Hot Wheels
In the latest edition of The Playground Podcast, I talk to industry veteran Eric Ostendorff…
What’s New in the World of Holiday Toys/Games?
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
GE Vernova Sets New GUINNESS WORLD RECORDS™ title for the Largest Online Toy Drive in 24 Hours…
GE Vernova Sets New GUINNESS WORLD RECORDS™ title for the Largest Online Toy Drive in…
‘Accessible Escapism’ Drives Toys and Games Market Growth to 287 Billion in 2025
LONDON–(BUSINESS WIRE)–Nostalgia, collaborations and affordability are driving the growth of the global toys and games…
PANTONE Announces 2026 Color of the Year including Partnership with PLAY-DOH
Pantone has officially announced its highly anticipated 2026 Color of the Year—and this time, it…
John Baulch The Friday Blog: It’s a Christmas Miracle!
With Black Friday finally behind us, retailers can focus on making the most of the…
When Childhood Meets Car Culture: The Story Behind the Hot Wheels × Daniel Arsham 1973 Porsche 911 RSA
Article by Miguel Ortuno | Blue Bot Advertising When I first stumbled across Hot Wheels’…
Build-A-Bear x Hello Kitty and Friends Workshop Expands Nationally with New Locations at American Dream and Mall of America
Two new Workshops opening in early 2026 following the debut of the first-ever location in…
The World's Most Influential Toy Magazine