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Mattel's girl-led brand enters its 40th year with classic dolls, new collabs, and more.

The post American Girl: 40 Years of Storytelling & Inner Stars appeared first on The Toy Book.

Our Generation is expanding with a new series of limited-edition seasonal dolls at Target designed…

Upper Deck reflects on a super year for trading cards.

The post A Winning Hand: Upper Deck’s Jason Masherah Talks Segment Growth and Trading Card Innovation appeared first on The Toy Book.

Blind boxes and bags
aren’t new, but intentional
design keeps the format
exciting for retailers, kids,
and collectors alike.

The post Outside the Box: Building a Mystery appeared first on The Toy Book.

Let littles play like their parents and grandparents this winter!

The post Invest in Analog Play with These Screen-Free Toys appeared first on The Toy Insider.

Classic brands endure by blending nostalgic play patterns with modern design.

The post Built to Last: The Timeless Appeal of Classic Toys appeared first on The Toy Book.