The Toy Book

This series combines collectibles, slime, and unboxing experiences.

The post IMC Toys Breaks Slime Mold with Breakeez Macaron appeared first on The Toy Book.

Playmates will stop producing and selling TMNT toys after Dec. 31, 2026.

The post Playmates Toys and Paramount to End TMNT Licensing Agreement appeared first on The Toy Book.

From studies linking creative activity to healthier brains to platform growth and milestones, industry updates show the power of creative engagement.

The post Creativity and Play Make Waves in Science and gaming appeared first on The Toy Book.

Brand launches, toy history, and property profiles led the charge in 2025!

The post The Toy Book’s Greatest Hits: The Top 10 Print-First Features of 2025 appeared first on The Toy Book.

Our most-read digital exclusives tackled tough questions, breaking news, and real-world challenges, offering deeper context and sharper insight into a rapidly changing toy landscape.

The post The Toy Book’s Greatest Hits: The Top 10 Digital Exclusives of 2025 appeared first on The Toy Book.

From candid CEO conversations to unexpected industry voices, these interviews cut through the noise and captured the strategies, challenges, and mindsets that shaped the industry in 2025.

The post The Toy Book’s Greatest Hits: The Top 10 Interviews of 2025 appeared first on The Toy Book.

These were the most-read news items based on traffic this year.

The post The Toy Book’s Greatest Hits: The Top 10 News Stories of 2025 appeared first on The Toy Book.

From buzzy collectibles to breakout hits, these were the toys readers searched for most — revealing what captured attention, sparked curiosity, and drove industry interest all year long.

The post The Toy Book’s Greatest Hits: The Top 10 Products of 2025 appeared first on The Toy Book.

The line features limited-edition skate decks, apparel, and more.

The post Bear Walker Crushes New Collab with ‘Godzilla vs. Destoroyah’ appeared first on The Toy Book.

The seventh annual year-end wrap-up from a trio of toy industry friends arrives!

The post ‘The Playground Podcast’ Caps 2025 with Real Toy Talk from Zahn, Byrne, and Baulch appeared first on The Toy Book.

The fan- and industry-voted program spotlights licensed merchandise, collectibles, and fandom-driven experiences.

The post ‘The Pop Insider’ Announces Finalists for Inaugural Collectors’ Choice Awards appeared first on The Toy Book.

The executive leads global consumer products, publishing, and location-based entertainment strategy.

The post Mattel Names Natalia Premovic Chief Consumer Products and Experiences Officer appeared first on The Toy Book.

It’s an acquisition, Charlie Brown.

The post Sony Scoops up Snoopy and the Peanuts in $457M Deal appeared first on The Toy Book.

The die-cast lineup celebrates Japanese New Year traditions with animal symbols and gold-accented designs.

The post TOMY Introduces Fukumai TOMICA New Year Series with Six Vehicles appeared first on The Toy Book.

The former Cloudco executive oversees global series strategy and partnerships for ZAG’s animated franchises.

The post ZAG Appoints Ian Lambur as Executive Vice President of ZAGTOON Series Department appeared first on The Toy Book.

This collaboration brings pieces of the past to play.

The post FanRoll Dice and Mini Museum Partner for Artifact-Filled Gaming Dice appeared first on The Toy Book.

The company adds washable, unscented plush products designed for safe warming and cooling.

The post Warmies Expands with Pet-Friendly Collection appeared first on The Toy Book.

The campaign highlights The AA’s dependability when holiday travels don’t go to plan.

The post The AA Partners with Elves Behavin’ Badly for Kooky Christmas Campaign appeared first on The Toy Book.

New Circana data highlights declining console sales as awards recognition and consumer product collaborations point to evolving engagement strategies.

The post Video Games See Hardware Slowdown, Franchise Wins, and Brand Extensions in November appeared first on The Toy Book.

The high-end collectible will be available in early 2026.

The post ‘Knight Rider’s K.I.T.T. to Return as 1:6-Scale Collectible Model appeared first on The Toy Book.