The Toy Insider

The best new puzzles to keep kids' brains active this winter.

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Kids can add their favorite characters to the Toniebox 2 when the line launches this summer!

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These new toys are shining like they’re born to be.

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This lineup includes American Girl dolls, Polly Pockets, Little People Collector Sets, and more.

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Dance and drum along to hits from the beloved YouTube series!

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These wooden puzzles are available now!

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There are five new soccer-themed picks in the running for MVP — most valuable plush!

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The best gifts for your little loves.

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Kids can learn about Dr. Opal Lee’s legacy through this inspiring Barbie doll.

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Shine like you’re born to be with stationery, crafts, and more!

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These super soft Care Bears deliver a cozy message.

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Hello Kitty, My Melody, and Kuromi are ready to be your Valentine.

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Kids can boogie to new barnyard bops starting tomorrow.

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Disney glimmers are up to winter shenanigans in this TCG expansion.

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Kids can channel their curiosity into new creations!

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Families can celebrate National Hug Day with two oversized, weighted plush friends.

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Snow day? S'No problem! The best toys for winter fun.

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Fans and families can celebrate the series with new merch, activities, and more.

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The best toys for kids to enjoy when winter weather keeps playtime inside. 

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Families can discover and build new cities wherever they go.

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