The Toy Insider

Creators in the toy space can apply now!

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The whole family can rock Hello Kitty-inspired shoes and accessories.

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Kids can drift off to dreamland with help from three new sleepy animals.

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Kids of all ages can ride in style with these spring-themed bikes.

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Make a splash this summer with Stitch, Moana, Spider-Man, and more!

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New design, same fast-paced fun!

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Kids can reimagine movie moments with a new Disney Store collection.

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Zero screens, infinite fun.

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Zero screens. Unlimited fun.

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Blast and retract glowing loops of string for superhero-style play.

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Today's Pokémon Presents revealed new video games, trading card game expansions, and more.

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There's even a story inspired by Elmo's famous post on X.

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Kids can explore beauty, creativity, and imagination with three new sets.

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We're ready for a brand new adventure with these adorable starter Pokémon.

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The collaboration brings new apparel and collectibles for the whole family.

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Toy Insider Editor-in-Chief Marissa Silva joined Scripps News to talk about the enduring allure of Pokémon and their ever-popular trading card games. For more on the items featured in this segment, check out the product notes below.

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The best screen-free toys for kids to enjoy on National Day of Unplugging. 

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This game isn't kitten around.

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Caution: This Danny Go! Book features explosive fun.

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These toys inspire confidence and spark joy.

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