The Toy Insider

Toys that are great for playtime and great for the planet.

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He's an expert on all things J.E.D.I.

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Enter by July 10 to win the hottest toys of the summer!

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Construct and paint a new home for your neighborhood's solitary bees!

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Toy Insider’s Chief Toy Officer Laurie Schacht joined NBC 4 in New York to talk about new toys that teach kids about environmental sustainability. For more on the items featured in this segment, check out the product notes below.

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Get ready for a summer full of swash-buckling fun!

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Families can kick off the ultimate rivalry with this tabletop set.

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Spring's here, let's get outside and have some fun!

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This Earth Day, get toys for a greener toy box.

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Littles can read ‘Busy Boats’ and ‘Pond Friends’ in the water!

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These spring fun offerings feature favorites like bubbles and sidewalk — with a fun twist!

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The new collection blends soft Playsilks with beloved storybook characters.

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Level up kids’ toy boxes with Mario-themed plush and accessories.

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Take your favorite Pokémon Squish-A-Longs on all your adventures.

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Kids *wheel* celebrate in style April 19.

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The new LEGO sets swing onto shelves next month.

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The best toys to keep kids entertained when rainy weather pushes playtime inside. 

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Kids can thwip and smash just like their favorite heroes from the film.

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The exclusive collection includes more than 100 playful products.

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These kicks are fantastic fun.

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