The Toy Insider

Blast and retract glowing loops of string for superhero-style play.

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Today's Pokémon Presents revealed new video games, trading card game expansions, and more.

The post Trainers Can Prepare for New Starter Pokémon, Toys & Games appeared first on The Toy Insider.

There's even a story inspired by Elmo's famous post on X.

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Kids can explore beauty, creativity, and imagination with three new sets.

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We're ready for a brand new adventure with these adorable starter Pokémon.

The post This Year’s Pokémon Day Presents Has Us Excited for What’s to Come appeared first on The Toy Insider.

The collaboration brings new apparel and collectibles for the whole family.

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Toy Insider Editor-in-Chief Marissa Silva joined Scripps News to talk about the enduring allure of Pokémon and their ever-popular trading card games. For more on the items featured in this segment, check out the product notes below.

The post Celebrating Three Decades of Pokémon on Scripps News appeared first on The Toy Insider.

The best screen-free toys for kids to enjoy on National Day of Unplugging. 

The post Screen-Free Toys for Unplugged Fun on Afternoon Live appeared first on The Toy Insider.

This game isn't kitten around.

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Caution: This Danny Go! Book features explosive fun.

The post Families Will *Lava* This New Danny Go! Picture Book appeared first on The Toy Insider.

These toys inspire confidence and spark joy.

The post Celebrate Women’s History Month with These Top Toys and Games appeared first on The Toy Insider.

Engineering meets self-expression with this interactive kit!

The post Spark Kids’ Creativity with Snap Circuit’s Snap & Draw Activity Set appeared first on The Toy Insider.

This year is gonna be golden.

The post For the Fans: Every ‘KPop Demon Hunters’ Toy, Game, and Activity We Know Is Coming This Year appeared first on The Toy Insider.

What's hot at this year's Toy Fair.

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The big trends we saw at Toy Fair New York 2026.

The post What’s Trending at Toy Fair on AP-TV appeared first on The Toy Insider.

Great puzzles and games to keep kids entertained when winter weather keeps playtime indoors. 

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Kids can cuddle up with plush inspired by their favorite pirates!

The post Set Sail for Snuggles with TeeTurtle’s ‘One Piece’ Plush appeared first on The Toy Insider.

An inside look at what toys will be hot this holiday season.

The post Top Toys from Toy Fair on CBS 2 New York appeared first on The Toy Insider.

From learning to walk to working out, these mats are fun for every family member.

The post Stapelstein Rolls Out New Mats for Fun on the Floor appeared first on The Toy Insider.

A look at what toys will be hot this holiday season.

The post Previewing the Year’s Hot New Toys on CBS News appeared first on The Toy Insider.