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Take a look, it’s in a book, next month.

The post ‘Reading Rainbow’ Returns with Mychal the Librarian appeared first on The Toy Insider.

Plus, Green Gold is launching 300 Chhota Bheem cafés in India, and Peppa Pig is joining Cameo Kids' roster of kids brand celebs.

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• Here's what will change at a privately owned Electronic Arts (Ars Technica)
• Pop Mart is taking a page from Disney to drive its Labubu success (Reuters)
• Superman scores the highest 10-day ratings on HBO Max since Barbie (The Wrap)
• Australia's Seven West and Southern Cross plan to merge (LBBOnline)

Also, John Revill will support Universal's CP biz in EMEA, and Michelle Wong takes on a senior marketing role at Jazwares.

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BrandZone will be at BLE scouting for emerging IPs and also doing deals for its first in-house brand, Tattoo Zoo.

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The licensed line features brands like Funko, Ray-Ban, Jazwares, and more.

The post Disney Consumer Products Unleashes ‘Zootopia 2’ Collaborations appeared first on The Toy Book.

Little ones can copy everyday routines with these charming playsets.

The post Playtime Gets Real with Fisher-Price’s Mini Me Moments Collection appeared first on The Toy Insider.

Babies can learn new skills by parroting parents’ hobbies.

The post Fisher-Price Debuts Mini Me Moments Playsets Collection appeared first on The Toy Book.

Spencer Gifts is tripling the footprint of its holiday pop-up chain this year, with all stores featuring photo opps with Santa to attract families.

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Target offers more than 150 new items and unique shopping destinations. 

The post Target Reveals Retail Experiences for Netflix’s ‘Stranger Things’ appeared first on The Toy Book.

A digital-first reboot of the beloved series promoting kids literacy will launch on Sony's Kidzuko YouTube channel, featuring TikTok librarian Mychal Threets.

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Educational value joins playtime experiences with new learning-based toys.

The post 9 Educational Toys That Make Learning Fun appeared first on The Toy Book.

And Disney has acquired the theatrical and streaming rights to the beloved pup's first feature film.

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New ReAction figures and Super Duper Plush are here.

The post Super7 Expands Sesame Street and Toho Collectible Lines appeared first on The Toy Book.

Kids can play with Bratz dolls dressed in Sanrio-inspired fashions. 

The post Say “Hello” to These Bratz Hello Kitty Dolls appeared first on The Toy Insider.