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Toys and games inspired by the franchise fly onto shelves next year.

The post Hasbro Named Global Master Toy Licensee for Harry Potter in Multi-Year Deal with Warner Bros. Discovery appeared first on The Toy Book.

EL SEGUNDO, Calif., February 10, 2026 — Mattel, Inc. (NASDAQ: MAT), a leading global toy…

The two product lines will be on store shelves beginning this September.

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Two new collections combine plush toys and sensory fun for infants.

The post Douglas Reveals New Baby Assortment at Toy Fair  appeared first on The Toy Book.

The line will include collectibles and figures inspired by the film’s animal athletes.

The post EXCLUSIVE: Jada Toys Scores Master Toy License for Sony Pictures’ ‘Goat’ appeared first on The Toy Book.

Exclusive worldwide deal brings new tactile compound technologies to putty, slime, and sensory categories.

The post Crazy Aaron’s and GennComm Expand Compound Innovation Through New Licensing Agreement appeared first on The Toy Book.

Toysmith introduces a broad brand reset at Toy Fair New York, marking a new chapter for the 43-year-old toy company. The reintroduction reflects updated product development, design, packaging, merchandising, and marketing strategies, with a renewed emphasis on supporting specialty and independent retailers. “Toysmith is personal for me,” shares Todd Spang, CEO of Toysmith. “I grew Read more...

The post EXCLUSIVE: Toysmith Unveils Brand Reset and Expanded Product Strategy at New York Toy Fair 2026 appeared first on The Toy Book.

A new Elite Series building set brings a modern race car to shelves this summer.

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The line features playsets and figures that introduce toddlers to the video game.

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Magic: The Gathering powers a record year as Digital Gaming lifts results, while Consumer Products and Entertainment face continued pressure.

The post Magic Momentum: Hasbro Rides Wizards Wave to Big Gains in 2025, Eyes Further Growth in 2026 appeared first on The Toy Book.