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The series fuses lifelong learning with the joy of play.

The post Mattel, Teacher Created Materials to Launch Licensed Educational Products appeared first on The Toy Book.

Families can fill their sleighs with Harry Potter, Hello Kitty, Shrek, and more!

The post Unwrap Festive Family Faves on Universal’s New Online Shop appeared first on The Toy Insider.

The site’s first series of products features festive fan-favorite franchises.

The post Universal Revamps Its Online Store Ahead of Holiday Season appeared first on The Toy Book.

Honored by Good Housekeeping, The Toy Insider, Amazon, Yahoo, and More for Its Award-Winning Educational…

Families can bring a little magic to their everyday routine with this mystery capsule playset.

The post Expert Review: Cepia’s Gumball Magic appeared first on The Toy Insider.

Britto is the first to join the Artist Series Shashibo Collection.

The post Fun In Motion Toys and Romero Britto Collab for New Shashibo Line appeared first on The Toy Book.

A limited-time pop-up in delivers UFO Catcher and Gacha to the West Coast.

The post Mitsubishi, TOMY, and SEGA Bring Gacha and Catch Experience to U.S. Market appeared first on The Toy Book.

Pokémon grows its footprint with a new attraction in Tokyo.

The post The Pokémon Company International Sets Opening Date for PokéPark Kanto, Its First Permanent Theme Park appeared first on The Toy Book.