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The growing toy company is poised for major international growth.

The post Simba Dickie Group Acquires Majority Stake in Sunny Days Entertainment appeared first on The Toy Book.

This week’s updates include major, a tour, and new ways to play together.

The post Nintendo Highlights Switch 2 Game Launches, Experiential Events, and New Multiplayer Content appeared first on The Toy Book.

The lineup includes new ‘Silly Crocodile,’ ‘Bubble’s Hotel,’ and ‘Vegesaurs’ toys.

The post Epic Story Toys to Debut New IPs and Toy Lines at Spielwarenmesse appeared first on The Toy Book.

Sometimes we have some readers that are mainly interested in specific areas of the Toy…

Kids can learn about Dr. Opal Lee’s legacy through this inspiring Barbie doll.

The post Celebrate Black History with the Opal Lee Barbie Doll appeared first on The Toy Insider.

Dr. Opal Lee is a key figure in making Juneteenth a federal holiday.

The post Mattel Honors Dr. Opal Lee with New Barbie Doll appeared first on The Toy Book.

ON TOP strengthens European position through strategic partnership with Beehub and investment in physical sourcing…

Shine like you’re born to be with stationery, crafts, and more!

The post Channel Your Inner Idol with Horizon Group’s ‘KPop Demon Hunters’ Gear appeared first on The Toy Insider.

These super soft Care Bears deliver a cozy message.

The post Expert Review: Basic Fun!’s Care Bears Cozy Plush Collection appeared first on The Toy Insider.

The preschool sci-fi series will go for launch in 2027.

The post Squish and Squash Head to Kidscreen in New Animated Series appeared first on The Toy Book.

As we reach the end of an exhilarating few days, I’m unsurprisingly shattered but delighted…