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This deal expands SuperAwesome's mission to engage with Generation Alpha and Gen Z audiences.

The post SuperAwesome Set to Acquire Starglow Media appeared first on The Toy Book.

This leadership transition supports brand expansion, licensing, and partnerships in the Americas.

The post Sanrio Names Craig Takiguchi CEO for U.S. and the Americas appeared first on The Toy Book.

The deal gives Hachette exclusive rights to PlayPunk’s two existing franchises.

The post PlayPunk Inks Distribution Agreement with Hachette Boardgames U.K. appeared first on The Toy Book.

Bonkers Toys' new collection features cats and clans from across the book series.

The post ‘Warrior Cats’ Plushies Pounce into Toy Stores appeared first on The Toy Insider.

The deal brings Thinking Putty and more into Goliath’s portfolio.

The post Goliath Acquires Crazy Aaron’s appeared first on The Toy Book.

Calling all princesses in training!

The post Expert Review: Winning Moves Games’ Deluxe Pretty, Pretty Princess appeared first on The Toy Insider.

Day two of the Hong Kong Toys & Games Fair, and while there are no…

A new chapter for the franchise begins.

The post Bonkers Toys Unleashes Warrior Cats Collectibles at Major Retailers appeared first on The Toy Book.