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The new doll collection features tears, charms, and surprises.

The post Unbox and Accessorize with IMC Toys’ New Cry Babies Doll Line appeared first on The Toy Insider.

The new 100,000-square-foot location supports continued growth.

The post Grosnor Distribution Expands Operations with Second Warehouse Facility appeared first on The Toy Book.

The new executive role supports expanded entertainment, content, and licensing strategy across fashion and culture.

The post Gap Names Pam Kaufman Chief Entertainment Officer appeared first on The Toy Book.

The promotion honors Patel’s 28 years of service to the company.

The post Certified Collectibles Group Names Harshen Patel as SVP, Sales & Partnerships appeared first on The Toy Book.

Barbie defies expectations in this original young adult novel.

The post Mattel Introduces ‘Barbie: Dreamscape,’ Its First Original YA Novel appeared first on The Toy Book.

Tween girls can read about Barbie’s enchanting journey in a far-off land this summer.

The post ‘Barbie: Dreamscape’ Brings Tween Readers to Heartland appeared first on The Toy Insider.

The new line launches online and at specialty retailers this August.

The post Rocket Licensing Launches New ‘Bing’ Nursery Times Titles at Toy Fair London appeared first on The Toy Book.

New releases and announcements span mobile, console, and classic titles.

The post Sybo, Limited Run Games, and Nintendo Share New Game Launches and Updates appeared first on The Toy Book.

The rebranded company will launch with three party games for the TikTok era.

The post Regrettable Games to Unveil Debut Titles at Spielwarenmesse appeared first on The Toy Book.

Two new Care Bears bring gravity-defying fun to playrooms.

The post Experience Emerald City Magic with New ‘Wicked’ Care Bears appeared first on The Toy Insider.

The livestream will feature new reveals from Mattel's biggest brands.

The post EXCLUSIVE: Mattel Creations Revealed Returns for Third Year appeared first on The Toy Book.