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Teenage Mutant Ninja Turtles BrickHeadz Figures From LEGO
Mattel WWE Ultimate Edition The Rock "Final Boss" Figure Available For Pre-Order
G.I. Joe Classified Ninja Force Zartan And Cobra-La Royal Guard In-Hand Images
Executive Producer Seth Rogen Sits Down With Kermit the Frog And Miss Piggy To Talk About The Return Of The Muppets Show
7-Eleven Releases Sanrio x Rody Plush Collection
The new line is available ahead of New Year celebrations.
The post 7-Eleven Releases Sanrio x Rody Plush Collection appeared first on The Toy Book.
Build-A-Bear “After Dark” Turns Up the Rizz This Valentine’s Day with Debut of Silver Fox
Explore the new plush collection gift sets on the brand’s 18+ Bear Cave microsite, tapping…
The Toy Book® Reveals 2026 Pulse of Play Awards™ Winners
The toy industry awards program honors outstanding achievement in the business of play across 20…
The Op Games Strengthens 2026 Product Line, Announces New Partnerships Ahead of New York Toy Fair
Coming off a Banner Year and Building Upon the Flip 7™ Frenzy, The Op Games…
Expert Review: Mattel’s Liar’s UNO
Draw, deceive, and yell UNO!
The post Expert Review: Mattel’s Liar’s UNO appeared first on The Toy Insider.
Strawberry Shortcake Returns with New Digital Shows and Toys
The classic character gets an updated look and new toys.
The post Strawberry Shortcake Returns with New Digital Shows and Toys appeared first on The Toy Insider.
Pre-Order Alert: FeiFo Toys Desperate Situation Series Universal Remodeled Body Stellar Remains Non-Human 1/12 Scale Action Figure (With Bonus)
WildBrain Unveils Strawberry Shortcake Content and Toy Fair Activations
A refreshed take on the classic brand spans digital content, live events, and new licensing.
The post WildBrain Unveils Strawberry Shortcake Content and Toy Fair Activations appeared first on The Toy Book.
Bandai Tamashii Nations S.H.Figuarts Dragon Ball Z Fusion Android 13 Action Figure
Bandai Tamashii Nations S.H.Figuarts Kamen Rider Zeztz Kamen Rider Nox Action Figure
The Op Games Reveals New 2026 Titles and Partnerships
The company’s lineup will showcase new games and licensing partners.
The post The Op Games Reveals New 2026 Titles and Partnerships appeared first on The Toy Book.
Surge Brands Names First Licensing Partners for Crazy Aaron’s
Surge Brands has announced the first three licensed collaborations for Crazy Aaron’s since signing on as the company’s global licensing agent last year. “Crazy Aaron’s has a passionate fan base and a strong emotional connection with families,” says Ari Freedman, Vice President of Licensing at Surge Brands. “These first partnerships reflect our strategy to align Read more...
The post Surge Brands Names First Licensing Partners for Crazy Aaron’s appeared first on The Toy Book.
Women in Toys, Licensing & Entertainment Appoints New, Returning Members to Board of Directors
Women in Toys, Licensing & Entertainment (WiT) has appointed two leaders to its board of directors. Cristina Liquori is Key Account Vice President at The LEGO Group and is returning for a second term on WiT’s board of directors. Liquori brings a collaborative approach to leadership, focusing on community building and professional development. Tracy Warshauer Read more...
The post Women in Toys, Licensing & Entertainment Appoints New, Returning Members to Board of Directors appeared first on The Toy Book.
Hasbro Signs Licensing Deal for Voltron Live-Action Movie Toys
Action figures, toys, and more return to the toy aisle in anticipation of the feature film.
The post Hasbro Signs Licensing Deal for Voltron Live-Action Movie Toys appeared first on The Toy Book.
This Star Wars Little People Collector Set Is Useless to Resist
Kids can recreate the iconic “Luke, I am your father!” scene in Little People form!
The post This Star Wars Little People Collector Set Is Useless to Resist appeared first on The Toy Insider.