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The experience is now open at the mall’s Toys “R” Us flagship store.

The post Schleich Brings Eldrador Play World to the American Dream Mall appeared first on The Toy Book.

Toca Boca World and Piknik drove growth while trade policies and late resets caused issues in the toy department.

The post Tariffs Trump Spin Master Q3 Earnings as Toy Sales Slow, Digital Games Show Strength appeared first on The Toy Book.

From stylish playsets to dolls with personality, these toys celebrate creativity, storytelling, and self-expression.

The post Adorable, Fashionable, and Adventurous: 16 Dolls for Playtime appeared first on The Toy Book.

Get a hold of these hot toys before it's too late.

The post Hot Holiday Toys that Shoppers Should Buy Now on Fox News appeared first on The Toy Insider.

Reports this morning in the New York Times say that the U.S. and China have…

Going on adventures in the car or by plane has never been more magnetic.

The post Expert Review: MAGNA-TILES’ microMAGS Travel Set Deluxe 55-Piece Set appeared first on The Toy Insider.

These shoes will help kids feel totally Galindafied!

The post Dress Like a True Ozmopolitan with Ground Up’s New ‘Wicked’ Collection appeared first on The Toy Insider.

Greenify your Toniebox or Toniebox 2!

The post Visit the Emerald City with Tonies’ New Wicked Tonie appeared first on The Toy Insider.

The Elphaba figure is compatible with the Toniebox and the Toniebox 2.

The post Tonies Enchants Young Listeners with New Wicked Tonie appeared first on The Toy Book.

The former Mattel and WildBrain executive leads creative strategy across toys, fashion, and entertainment.

The post Miraculous Corp Names Tanya Mann Executive Director of Global Consumer Products Creative appeared first on The Toy Book.

Passengers can use their phones to race Hot Wheels cars from the backseat.

The post Mattel, AirConsole Launch Hot Wheels Game in BMW Models appeared first on The Toy Book.