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Elena “ElenaBEY” Songco will represent the U.S. in the final face-off.

The post Beyblade X World Championship Takes the Tournament to Tokyo appeared first on The Toy Book.

The Yu-Gi-Oh! brand expands with new books on the horizon.

The post Konami Shares Latest Publishing Partnerships at BLE 2025 appeared first on The Toy Book.

Spooky-cute plush join returning favorites for the most boo-tiful season of all.

The post Build-A-Bear’s Spooky Halloween Collection Is Its Biggest Yet appeared first on The Toy Insider.

The first collection for a new modular gaming system launches this fall on Kickstarter.

The post The Disney Afternoon REWIND Collection Brings Iconic Worlds to the Tabletop appeared first on The Toy Book.

Have fun with five mini-games inspired by fan-favorite ‘Bluey’ episodes.

The post Enter Dance Mode with The Nex Playground ‘Bluey’ Game appeared first on The Toy Insider.

The viral YouTube sensation teams with a new roster of international agents to grow its consumer product program and expand reach to fans worldwide.

The post BLE 2025: Skibidi Toilet Expands Global Reach with New Licensing Partners appeared first on The Toy Book.

Meanwhile, several new licensing agents have joined Skibidi Toilet’s global expansion push, and France TV has picked up The Unreal.

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Sally Habbershaw will oversee worldwide sales for Mediawan’s 80 production companies as Valérie Vleeschhouwer prepares to exit.

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• Disney inks a seven-figure deal for kidlit sensation Impossible Creatures (Deadline)
• MrBeast is concerned about AI impacting the creator economy (TechCrunch)
• Smyth Toys' UK arm brings in record revenues at over €1 billion (RTE)
• Harry Potter and the Sorcerer's Stone will get a theatrical re-release (Variety)

Strong Film + TV is also on board for this 1930s-set mystery series for tweens.

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Produced by Cheeky Little and Cantilever Media, this CG-animated film will take flight in 2027.

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The banner will co-develop the film, and Mattel Studios is also bringing on the writer of Freakier Friday.

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New characters join fan-favorite plush as the brand celebrates spooky season.

The post Build-A-Bear Unveils Seasonal Lineup for OctoBEAR appeared first on The Toy Book.

The brand-new Canadian studio is looking for partners and IPs to acquire, say co-CEOs Sean Connolly and Donnie MacIntyre.

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The first product forged from new partnerships launched on Kickstarter this week.

The post Scrambled Eggs Creative x Any Means Necessary Launch I Am NOT Broken: The Bag Lady Vinyl Companion Action Figure appeared first on The Toy Book.

This seven-piece collection creates picture-perfect play adventures.

The post Add Color to Playrooms with the Mattel x MoMA Collection appeared first on The Toy Insider.

This collection combines Mattel brands with renowned artworks.

The post Mattel, The Museum of Modern Art Collaborate For Art-Inspired Collection appeared first on The Toy Book.

EXCLUSIVE: The prodco behind Law & Order hopes Patrick Picklebottom: Everyday Mysteries with Pinna leads to more content projects for this audience.

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