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The limited-time event will open this Friday.

The post Tamashii Nations to Open Pop-Up at Mall of America appeared first on The Toy Book.

It's time to cruise while you snooze.

The post Buckle up for Target’s Hot Wheels by Pillowfort Collection appeared first on The Toy Insider.

From vehicles to bedding, the Hot Wheels brand is on the move.

The post Target to Launch Hot Wheels By Pillowfort Collection  appeared first on The Toy Book.

From a Global Toy News perspective, this launch reads less like a typical product rollout…

This movie brings galactic fun for kids, parents, and gamers of all ages.

The post Expert Review: ‘The Super Mario Galaxy Movie’  appeared first on The Toy Insider.

Toys that kids will love this Easter.

The post Egg-cellent Toys for this Easter on Great Day Live appeared first on The Toy Insider.

Editor’s Note: Welcome back, John Baulch! As I am writing this week’s Blog on April…

This screen-free device is packed with learning activities kids can navigate on their own.

The post Expert Review: Boppo’s Tablet appeared first on The Toy Insider.

Build-A-Bear’s Alien Cow plush offers a clear example of how playful, culturally timed campaigns can…

Article by Julie Morris | Blogger The modern toy industry is powered by innovation and…