The transition keeps succession in-house as Mattel evolves its commercial playbook.
The post Mattel Names Sanjay Luthra Chief Commercial Officer as Steve Totzke Steps Down appeared first on The Toy Book.
The lineup will roll out onto shelves starting July 1.
The post Spin Master Unearths ‘PAW Patrol: The Dino Movie’ Toy Collection appeared first on The Toy Book.
From plushies to playsets, the PAW Patrol adventures will never go extinct.
The post These ‘PAW Patrol: The Dino Movie’ Toys Are Fur-ociously Fun appeared first on The Toy Insider.
Sun's out, fun's out!
The post Toys for Fun in the Sun on Suncoast View appeared first on The Toy Insider.
The founder of Atari and Chuck E. Cheese joins his son, Brent Bushnell, at the company.
The post Oh Yaas Brings on Nolan Bushnell as Strategic Advisor appeared first on The Toy Book.
'MLB Clubhouse' brings animation, art, and player stories to young fans.
The post MLB Launches Kid-Friendly YouTube Channel appeared first on The Toy Insider.
The line introduces Molly, Kit, Samantha, and other familiar faces to new generations of fans.
The post American Girl Brings Back Classic Dolls for Its 40th Birthday appeared first on The Toy Insider.
The new platform delivers original youth-focused content.
The post Major League Baseball Launches ‘MLB Clubhouse’ on YouTube appeared first on The Toy Book.
Kids can go the extra mile by racing this Polaris replica.
The post Expert Review: NKOK’s Polaris RZR XP 1000 appeared first on The Toy Insider.
Your kid’s most fashionable doll may have some competition.
The post Licca Dolls Hit the Runway in North America appeared first on The Toy Insider.
