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Toysmith introduces a broad brand reset at Toy Fair New York, marking a new chapter for the 43-year-old toy company. The reintroduction reflects updated product development, design, packaging, merchandising, and marketing strategies, with a renewed emphasis on supporting specialty and independent retailers. “Toysmith is personal for me,” shares Todd Spang, CEO of Toysmith. “I grew Read more...

The post EXCLUSIVE: Toysmith Unveils Brand Reset and Expanded Product Strategy at New York Toy Fair 2026 appeared first on The Toy Book.

A new Elite Series building set brings a modern race car to shelves this summer.

The post Mattel Brick Shop Expands Hot Wheels Line With Aston Martin Vantage GT3 Set appeared first on The Toy Book.

The line features playsets and figures that introduce toddlers to the video game.

The post Mattel and Nintendo Press Start on Fisher-Price Little People My Mario Collection appeared first on The Toy Book.

Magic: The Gathering powers a record year as Digital Gaming lifts results, while Consumer Products and Entertainment face continued pressure.

The post Magic Momentum: Hasbro Rides Wizards Wave to Big Gains in 2025, Eyes Further Growth in 2026 appeared first on The Toy Book.

It may still be chilly outside, but these play ideas are totally hot!

The post 20 Toys, Games, & Activities to Beat Cabin Fever appeared first on The Toy Insider.

Invincible, Furby, and more are joining the company's collection of licenses.

The post Super7 Names New License Partners Ahead of Toy Fair appeared first on The Toy Book.

Mario is taking a warp pipe into preschool play!

The post Level Up Playtime with Fisher-Price’s New Little People My Mario Collection appeared first on The Toy Insider.

Miami, FL — Playfeels is a recently launched, Latina mom–founded parenting brand redefining how families navigate early childhood through play.…

This collection inspires kids to be anything — just like Barbie!

The post Blue Marble Combines Science and Style with New Barbie STEAM Kits appeared first on The Toy Insider.