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The session will spotlight fandom, licensing strategy, and franchise expansion across categories.

The post Licensing Expo to Feel ‘The Netflix Effect on Fandom’ in Opening Keynote appeared first on The Toy Book.

The deal targets consumer products, experiences, and retail expansion ahead of the brand’s 80th anniversary.

The post IMG Licensing Preps North American Expansion for ‘The Little Prince’ appeared first on The Toy Book.

Candy, food, and gifts lead holiday spending as retail activity trends upward.

The post Easter Spending Set to Hit Record $24.9 Billion, NRF Reports appeared first on The Toy Book.

The project adds to a growing slate of IP-driven content spanning film, TV, and streaming.

The post Hasbro Entertainment Advances ‘The Game of Life’ Film at Amazon MGM Studios appeared first on The Toy Book.

UNICEF-led program targets child-centered game design as online play continues to grow.

The post The LEGO Group Backs Next Phase of RITEC Initiative Focused on Digital Play appeared first on The Toy Book.

The new game will be available on both Nintendo Switch consoles.

The post Prepare to Battle in the Upcoming ‘Pokémon Champions’ Game appeared first on The Toy Insider.

The takedown takeover launches March 31.

The post McDonald’s Spotlights ‘KPop Demon Hunters’ with New Meals appeared first on The Toy Book.

Fans of all ages can try a new menu inspired by the movie starting March 31.

The post McDonald’s ‘KPop Demon Hunters’ Meals Are Gonna Be Golden appeared first on The Toy Insider.

Experience the fun of camping during playtime.

The post Outdoor Adventures Come Inside with This New Fisher-Price Toy Line appeared first on The Toy Insider.

Caracciolo oversees the Asia-Pacific region.

The post Miraculous Corp Expands Role for Carlotta Caracciolo appeared first on The Toy Book.

Funding supports hospitals nationwide, bringing play to more than 220,000 children.

The post The Toy Foundation Awards $600K in Grants to Expand Play in Pediatric Care appeared first on The Toy Book.