Rebooting Playtime: How to Refresh Your Toy Brand Without Losing Its Spark
Article by Julie Morris In the fast-moving toy world, nostalgia and novelty dance in a…
Article by Julie Morris In the fast-moving toy world, nostalgia and novelty dance in a…
NEW YORK, Dec. 1, 2025 /PRNewswire/ — As families dive into Cyber Monday deals and the…
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
Kids can ride safely with these ready-to-move bikes.
The post Huffy’s Grow Ride Move Bikes Are Ready to Roll appeared first on The Toy Insider.
Power up game night with three epic titles.
The post Unleash Your Inner Hero with These ‘Iyanu’ Board Games appeared first on The Toy Insider.
Dreamtex and Warmies launch new merchandise in 2026.
The post ‘Dog Man’ Heads to the U.K. with New Licensing Deals appeared first on The Toy Book.
Screen Flanders and Screen NSW are each supporting multiple children’s titles in their regions.
Also, KandyToys will begin distributing Wow! Stuff's life-like Stitch and Toothless puppets throughout the UK next year.
Plus, John Halley will transition into an advisory role at Paramount Skydance when he steps down as chief revenue officer in March.
The collaboration introduces 198 Bundesliga player figures to the lineup next year.
The post Playmobil Partners with DFL for Largest Licensing Deal in Brand’s History appeared first on The Toy Book.
The pubcaster's modernized strategy is helping it stay relevant with younger British viewers, media watchdog Ofcom reports.
Toho Animation has pulled back the curtain on a new adventure for the King of the Monsters that taps into what kids are looking for.
The world’s first LEGO Harry Potter land and hotel rooms are in the works.
The post Harry Potter Heads to LEGOLAND Deutschland appeared first on The Toy Book.
A fast-moving month delivered fresh launches, bold partnerships, and cultural crossovers that had readers — and retailers — paying close attention.
The post November’s Greatest Hits: The Toy Book Top 10 appeared first on The Toy Book.
The collection features apparel, accessories, and more, all inspired by the comic.
The post New Licensed ‘2000 AD’ Merchandise Launches at Forbidden Planet appeared first on The Toy Book.
"The canary's dead!" The country’s funding mechanisms have fallen apart, and there are too few broadcasters left to pick up the pieces.
From classic characters to new merry makers, these toys and games bring warmth, whimsy, and winter-ready play to kids of all ages.
The post The Big Jolly List: 2025’s Hottest Holiday-Themed Toys and Games to Rock the Festive Season appeared first on The Toy Insider.