The Toy Book

The event drew more than 220,000 visitors and 948 exhibitors, surpassing its 2019 record.

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The retailer’s mock proclamation went viral after the White House joined in with an AI-generated image of Trump as Halo’s Master Chief, signaling a surreal new chapter in gaming and meme culture.

The post GameStop ‘Ends’ the Console Wars, White House Levels Up with AI Meme appeared first on The Toy Book.

Industry leaders are watching closely as trade negotiators outline a potential framework to prevent sweeping tariff hikes that could impact toy pricing and global supply chains ahead of 2026.

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Families can visit two holiday pop-up events and shop for the latest LEGO sets.

The post The LEGO Group Gets Festive with LEGO Holiday Lane, Latest Building Sets appeared first on The Toy Book.

Fans can loot this LEGO set in November.

The post The LEGO Group Strikes Gold with ‘The Goonies’ Building Set appeared first on The Toy Book.

Mario joins the parade to celebrate 40 years of ‘Super Mario Bros.’

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These toys will brighten any preschooler's day.

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Stock up on the hottest toys, games, and collectibles for adults.

The post You’re Never Too Old to Play: 10 Toys and Collectibles Designed for Adults appeared first on The Toy Book.

Get the kids outside year round.

The post Let’s Play Outside: 16 Toys for Outdoor Play appeared first on The Toy Book.

The collaboration grows with a 1:64-scale model of Arsham’s personal Porsche.

The post Hot Wheels and Daniel Arsham Reveal Limited-Edition Porsche 911 RSA Model appeared first on The Toy Book.

New 'Wicked' plush and collectibles join the pink-and-green program.

The post ‘Wicked’ Licensing Program Expands with Build-A-Bear, Mattel Creations Products appeared first on The Toy Book.

Flores leads the brand’s global digital growth and enhances online customer experiences

The post Build-A-Bear Names Carmen Flores Senior VP of eCommerce and Digital Experiences appeared first on The Toy Book.

Plush will hit the pitch in 2026.

The post Jazwares Kicks off FIFA Partnership with New Plush Collection appeared first on The Toy Book.

The company celebrates 40 years in the industry.

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From Monopoly Go! to Magic: The Gathering, Hasbro’s game plan is paying off. CEO Chris Cocks talks about fan growth, $20 toys, and what’s next for the company.

The post Hasbro CEO Chris Cocks on Growth, Games, and the Holiday Outlook appeared first on The Toy Book.

These Peanuts-inspired collectibles are available now.

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Accompanying the float, Pop Mart will take over Herald Square for a holiday pop-up.

The post Pop Mart to Make Its Macy’s Thanksgiving Parade Debut appeared first on The Toy Book.

Suite Spaces transforms traditional dollhouse play into customizable experiences. 

The post There’s Room to Play: Goliath Launches Suite Spaces Collection appeared first on The Toy Book.

The swamp is taking over bathtime.

The post Make a Splash with Shrek Tubbz Figures appeared first on The Toy Book.

From spooky, seasonal updates to earnings reports.

The post ‘Borderlands 4’ Sales Surge and New Adventures From Bluey, Firefox, Roblox, and Nintendo appeared first on The Toy Book.