The Toy Book

The livestream will feature new reveals from Mattel's biggest brands.

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The Halloween & Costume Association is proud to announce the winners across 11 categories.

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The collection marks the first time Honda vehicles have been recreate din this format.

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Visitors can start securing their badges as early as Feb. 8.

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Addo Play launches premium sets inspired for experienced and adult builders.

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This deal expands SuperAwesome's mission to engage with Generation Alpha and Gen Z audiences.

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This leadership transition supports brand expansion, licensing, and partnerships in the Americas.

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The deal gives Hachette exclusive rights to PlayPunk’s two existing franchises.

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The deal brings Thinking Putty and more into Goliath’s portfolio.

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A new chapter for the franchise begins.

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Louie previously served at Funko, Warner Bros., Mattel, and The Walt Disney Co.

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Gui Gui’s 2026 collaborations feature partnerships with Netflix and influencers.

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Duchscher is best known for founding Night, the talent agency behind MrBeast.

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The collaboration aims to build the brand’s audience beyond its usual demographic.

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The doll aims to expand the definition of inclusion in the toy aisle.

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The in-game collection encourages self-expression with signature Coach items.

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The deal brings licensed gifting and lifestyle products to franchises stateside.

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The first-ever collaboration features three new building sets based on popular characters.

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The new marketplace connects social discovery with direct-to-consumer sales.

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The new Make It Mini collection features tiny menu items.

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