The Toy Book

The brand umbrella focuses on partnerships, expertise, and a strong network.

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New titles, updates, and an Atari-inspired controller highlight a week of original IP and franchise expansions.

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Each immersive location will be operated and managed by Go! Retail Group.

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Unaudited results point to double-digit profit growth, with the company maintaining full-year guidance.

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The tabletop games division expands Abacus’s footprint beyond VR products.

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Learn more about its blockbuster licensing lineup at Stand No. U188.

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Two plush assortments bring new characters to young audiences.

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The industry event spotlights eco-conscious innovation, inclusive design, and charitable partnerships.

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From Barbie’s viral fan hub and UNO’s music-fueled party play to a sky-high Masters of the Universe drone takeover, Mattel turned Coachella into a culture-driven showcase for its biggest brands.

The post Mattel Rules the Desert as Barbie, UNO, and MOTU Ignite Coachella Buzz appeared first on The Toy Book.

Get in on the action with The 2026 Specialty Toys & Gifts Issue!

The post Last Call: Submit Your Products for The Toy Book’s Specialty Toys & Gifts (Astra) Issue! appeared first on The Toy Book.

The agency's licensing program will honor Carlos Santana and his legacy.

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‘Miraculous’ plush, trading cards, lifestyle products, and more are coming to shelves.

The post Miraculous Corp Powers up Partnerships for Licensing Expo 2026  appeared first on The Toy Book.

The Mattel veteran aims to sustain Tonies’ exponential growth in the region.

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The agreement will extend the brand’s presence in the Turkish market.

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The new set targets advanced builders.

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The classic board game hits casino floors under a Hasbro and Aristocrat Gaming licensing deal.

The post Monopoly Moves From Tabletops to Casinos with New Slot Machines appeared first on The Toy Book.

The agreement covers Europe and Asia as the franchise builds toward the December film release.

The post SEGA Expands Angry Birds Licensing with WildBrain CPLG Across International Markets appeared first on The Toy Book.

The brand's new partners will drive growth across key product categories.

The post Precious Moments Brings New Partners to Its Licensing Roster  appeared first on The Toy Book.

More than 300 products emphasize value-driven play, outdoor activity, and licensed entertainment.

The post The Toy Insider Unveils Largest-Ever Spring & Summer Gift Guide for 2026 appeared first on The Toy Book.

The new edition introduces a game-driven twist to conversation starters.

The post TableTopics Partners with Shawn Johnson East and Andrew East on Couples Card Set appeared first on The Toy Book.