The Toy Book

This hour-long adventure is PAW Patrol's first holiday special.

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The event showcases Hasbro’s games, featuring special appearances by Paige Bueckers and Maddy Siegrist.

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Deloitte’s 2025 Holiday Retail Survey shows consumers plan to spend less this season, but tradition, family gatherings, and deal hunting still drive activity at retail.

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The game brings Disney’s animated duo to the tabletop with strategic, fast-paced play.

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With great power comes great style.

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The 5-episode season drops Nov. 17.

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The iconic toy brand continues in 2026 and beyond...

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The new initiative celebrates real people who embody the brand’s values of kindness, creativity, and care.

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The doll honors the star's debut solo album, "Bella Donna."

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North American sales fell 12% while international business grew 3%, showing signs of stability in key markets ahead of the holiday season.

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Two of the biggest names in toys are joining forces with Netflix to bring the world of "KPop Demon Hunters" off the screen and into playrooms with dolls, collectibles, and games launching in 2026.

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The streaming service will produce Catan-based films, TV series, and more. 

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The multi-year deal extends Mattel’s global rights to develop and market dolls inspired by Disney’s most beloved characters.

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Players can adapt their decks with cards featuring fan-favorite heroes and villains. 

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Content includes documentary shorts, lesson plans, a music video, and more.

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The new anime-inspired series marks the first project from Moose Toys Super Studios.

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The company’s first board game brings dinosaur gladiators and dice-powered combat to Kickstarter.

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The first collaboration brings Kasing Lung’s whimsical world into the premium Chrome line.

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This doll puts ‘Fame’ in frame.

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The latest series drives record-breaking viewership and broadens the show’s global storytelling.

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