The Toy Book

The early childhood program launches in February.

The post Nintendo Brings My Mario to the U.S. appeared first on The Toy Book.

The lineup will include Ground Up’s first-ever hosiery.

The post Ground Up and PepsiCo Partner for Cheetos Footwear Collection appeared first on The Toy Book.

Consumers can expect the new toys to hit shelves soon.

The post Hasbro Introduces New Star Wars Figures, Lightsabers appeared first on The Toy Book.

Updates for Nex, Mattel163, and Nintendo.

The post Video Game Roundup: CES Moves, Mobile Milestones, and Nintendo Events appeared first on The Toy Book.

Hasbro's starting off the year with action-packed toy options.

The post Hasbro Kicks Off the New Year with New NERF and Transformers Collections appeared first on The Toy Book.

These cards feature jersey swatches from rookies’ debut games.

The post Upper Deck Hits the Ice with New NHL Trading Cards appeared first on The Toy Book.

The company develops a multi-format publishing program that spans both live-action and animation.

The post Mr Bean Licensing Campaign Adds Publishing with Hachette Children’s Group appeared first on The Toy Book.

Collectors can obtain and trade cards featuring moments from the video game franchise.

The post Jumbl Staxx Reveals ‘Assassin’s Creed’ Digital Trading Cards appeared first on The Toy Book.

Audiences worldwide can see this brand-new Ladybug and Cat Noir story live in 2027.

The post ‘Miraculous’ Set To Make Its Theatrical Debut with ‘Miraculous Live Stage Spectacular’ appeared first on The Toy Book.

New product launches feature popular characters from the Marvel universe.

The post Hasbro Kicks off 2026 with New Marvel Action Figures appeared first on The Toy Book.

This strategy aims to propel the brand into the next cross-cultural phenomenon.

The post Angry Birds Global Licensing Consolidates Under SEGA Umbrella appeared first on The Toy Book.

Three new building sets honor the traditions and culture of the Lunar New Year.

The post The LEGO Group Celebrates Lunar New Year with New Sets appeared first on The Toy Book.

All collections are available through the company's digital storefront.

The post Sirius Dice Adds Licensed Collections to Its Lineup appeared first on The Toy Book.

The series features two plush sizes for each Hogwarts House.

The post Basic Fun! Casts A Spell with New ‘Harry Potter’ Care Bears Collection appeared first on The Toy Book.

The collection debuts with two sets inspired by the franchise.

The post Upper Deck Makes Magic with Harry Potter Trading Cards appeared first on The Toy Book.

The move comes as “the company’s foundation is stronger than ever.”

The post Jazwares Reveals Leadership Transition as Zeberskys Plan Departure appeared first on The Toy Book.

The new hires support Just Play’s long-term global expansion strategy.

The post Just Play Welcomes New Talent to EMEA Leadership Team appeared first on The Toy Book.

This innovation brings LEGO creations to life with interactive features.

The post LEGO SMART Play Adds Interactivity to Playtime  appeared first on The Toy Book.

This figure is available now, ahead of the holiday.

The post Super7 Celebrates Valentine’s Day with New Snoopy Collectible Figure appeared first on The Toy Book.

The seminar informs industry stakeholders about the updated laws.

The post SGS to Host Webinar Discussing the EU’s New Toy Safety Regulation appeared first on The Toy Book.