The Toy Book

People of Play (POP), a division of The Toy Association, has announced the honorees for the 18th annual Toy and Game Innovation Excellence (TAGIE) Awards, scheduled to take place on November 8 at Joe’s Live in Rosemont, Illinois. Mike Moody, CEO of Seven Towns, receives a Lifetime Achievement Award. Moody has spent more than 30 Read more...

The post People of Play Announces 2025 TAGIE Lifetime Achievement and Game Changer Honorees appeared first on The Toy Book.

This year’s trends highlight AI innovation and imagination.

The post Spielwarenmesse eG Names ToyTrends for 2026 appeared first on The Toy Book.

This costume and role-play line takes inspiration from the 1939 film.

The post JAKKS Pacific Launches New ‘The Wizard of Oz’ Product Line appeared first on The Toy Book.

Our biggest issue of the year launches The Toy Book’s 42nd volume.

The post Call for Submissions: ‘The BIG Toy Book’ 2026 Edition Debuts at Toy Fair New York appeared first on The Toy Book.

Global edition to spotlight international innovation, sustainability, and more.

The post Call for Submissions: The Toy Book’s January 2026 International Issue Heads to Spielwarenmesse appeared first on The Toy Book.

Elena “ElenaBEY” Songco will represent the U.S. in the final face-off.

The post Beyblade X World Championship Takes the Tournament to Tokyo appeared first on The Toy Book.

The Yu-Gi-Oh! brand expands with new books on the horizon.

The post Konami Shares Latest Publishing Partnerships at BLE 2025 appeared first on The Toy Book.

The first collection for a new modular gaming system launches this fall on Kickstarter.

The post The Disney Afternoon REWIND Collection Brings Iconic Worlds to the Tabletop appeared first on The Toy Book.

The viral YouTube sensation teams with a new roster of international agents to grow its consumer product program and expand reach to fans worldwide.

The post BLE 2025: Skibidi Toilet Expands Global Reach with New Licensing Partners appeared first on The Toy Book.

New characters join fan-favorite plush as the brand celebrates spooky season.

The post Build-A-Bear Unveils Seasonal Lineup for OctoBEAR appeared first on The Toy Book.

The first product forged from new partnerships launched on Kickstarter this week.

The post Scrambled Eggs Creative x Any Means Necessary Launch I Am NOT Broken: The Bag Lady Vinyl Companion Action Figure appeared first on The Toy Book.

This collection combines Mattel brands with renowned artworks.

The post Mattel, The Museum of Modern Art Collaborate For Art-Inspired Collection appeared first on The Toy Book.

The shuffleboard table offers commercial-grade quality at an accessible price point.

The post Skee-Ball Team Launches Shuffleboard X appeared first on The Toy Book.

From Peppa Pig to Transformers, Hasbro is “Playing to Win” at BLE with new collabs, crossovers, and category expansions across its global brands.

The post Hasbro Brings Powerhouse Portfolio and Playful Partnerships to BLE 2025 appeared first on The Toy Book.

Toy throwbacks meet today’s trends.

The post TLS Heads to NYCC with Collectible Classics appeared first on The Toy Book.

The die-cast celebrates Monopoly’s iconic Race Car token.

The post Hasbro and Mattel Unite Monopoly and Hot Wheels for 90th Anniversary Collectible appeared first on The Toy Book.

The partnership extends Vincent van Gogh’s legacy into lifestyle products and collaborations across categories worldwide.

The post Van Gogh Museum Partners with WildBrain CPLG for Global Licensing Program appeared first on The Toy Book.

Collections are headed to Target, Walmart, and The Juniper Shop.

The post Anjar & Becker Bring Leo the Truck to Retail appeared first on The Toy Book.

The collaboration unites Sonic the Hedgehog with the Olympic brand for merchandise launching next year.

The post SEGA and International Olympic Committee Announce Multi-Year Licensing Agreement appeared first on The Toy Book.

A Snoopy surprise joins the Peanuts Gang and George Clinton.

The post Super7 Expands Peanuts ReAction Figures with New Characters and Mystery Snoopy Figures appeared first on The Toy Book.