The Toy Book

The role supports global expansion and growth across licensed toy categories.

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2026 brings partnerships with Lamborghini, Aston Martin, and Toyota.

The post Mattel Brick Shop Expands with Three New Collabs appeared first on The Toy Book.

The growing toy company is poised for major international growth.

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This week’s updates include major, a tour, and new ways to play together.

The post Nintendo Highlights Switch 2 Game Launches, Experiential Events, and New Multiplayer Content appeared first on The Toy Book.

The lineup includes new ‘Silly Crocodile,’ ‘Bubble’s Hotel,’ and ‘Vegesaurs’ toys.

The post Epic Story Toys to Debut New IPs and Toy Lines at Spielwarenmesse appeared first on The Toy Book.

Dr. Opal Lee is a key figure in making Juneteenth a federal holiday.

The post Mattel Honors Dr. Opal Lee with New Barbie Doll appeared first on The Toy Book.

The preschool sci-fi series will go for launch in 2027.

The post Squish and Squash Head to Kidscreen in New Animated Series appeared first on The Toy Book.

The global licensing agreement brings character plush to convenience, grocery, and entertainment venues.

The post Teddy Mountain Expands with Icee and Slush Puppie Plush Deal appeared first on The Toy Book.

The deal supports category expansion following New York City debut and ongoing international growth.

The post Randy’s Donuts Names IMG Licensing as Global Licensing Agent appeared first on The Toy Book.

The destination opens in Mall of Qatar in Spring 2026.

The post Miraculous Corp Signs Ground Control Entertainment for First Miraculous Family Entertainment Center appeared first on The Toy Book.

Outfit7 appoints the distributor ahead of the Fall 2026 launch.

The post Boti Europe Secures Benelux and DACH Distribution Rights for ‘Talking Tom Heroes: Suddenly Super’ appeared first on The Toy Book.

The company's products will be available several regions, including Africa and the Middle East.

The post Horizon Group USA Broadens Global Distribution Network appeared first on The Toy Book.

The nominees include 18 innovative toys and games across six categories.

The post Spielwarenmesse Announces 2026 ToyAward Finalists appeared first on The Toy Book.

The toy company brings more wrestling icons to its action figure line.

The post Major Brings New Wrestlers to Big Rubber Guys Line appeared first on The Toy Book.

Mattel’s ‘Master of the Universe’ opens June 5.

The post He-Man Heads Back to Eternia in New Trailer appeared first on The Toy Book.

The agency, with Hutchinson, will continue boosting content for the YouTube platform.

The post TeamFalco Appoints David Hutchinson as Creative Director appeared first on The Toy Book.

The annual celebration takes place Nov. 5-8 in Chicago.

The post People of Play Reveals POP Week 2026 Dates and Details appeared first on The Toy Book.

The games offer kids new ways to start talking about emotional well-being.

The post The Moodsters Partner with PlaySpace Health for Digital Mental Wellness Content appeared first on The Toy Book.

The Pulse of Play Awards return for a second round...

The post The Toy Book Reveals 2026 Pulse of Play Awards Finalists! appeared first on The Toy Book.

The oversized plush returns after a nine-month respite.

The post Build-A-Bear Relaunches Heartwarming Hugs Line appeared first on The Toy Book.