The Toy Book

The company’s retail experience celebrates the release of 2025 Topps Chrome Football.

The post CardVault by Tom Brady Gets Retail Makeover for Topps Chrome appeared first on The Toy Book.

The event will take over Line Friends NYC in Times Square from April 17 through 26.

The post CookieRun to Open First U.S. Retail Pop-up in New York City appeared first on The Toy Book.

Ren, Stimpy, Beavis, and Butthead tap into ’90s animation nostalgia.

The post Super7 Debuts MTV Super Duper Plush Wave 1 appeared first on The Toy Book.

It's a bird, it's a plane — it's Superman Day!

The post Man of Steel Mania Soars with DC’s Superman Day Celebration appeared first on The Toy Book.

Across three launches, fans will find mess-free crafts featuring Sanrio characters.

The post Craft Buddy Reveals Its Hello Kitty Crystal Art Collection  appeared first on The Toy Book.

These games will later launch at Gen Gon and Essen Spiel.

The post Oink Games to Release The Frozen Passage and Compress at Tokyo Game Market appeared first on The Toy Book.

The collection, available for preorder, will arrive on shelves Aug. 1.

The post The LEGO Group’s New ‘One Piece’ Collection Sets Sail appeared first on The Toy Book.

The imprint opens new avenues for fans to engage with the company’s content.

The post Paramount Expands with Paramount Global Publishing appeared first on The Toy Book.

The nonprofit uses bubble kits as therapeutic tools for kids living through war.

The post Bubbles Not Bombs Delivers Play to Children in Conflict Zones appeared first on The Toy Book.

From early learning products to collectibles, brands expand how audiences engage with games and characters.

The post Nintendo Broadens Reach with Kids Content, Competitive Play, and Cross-Media Launches appeared first on The Toy Book.

Attendees can meet and greet with the Hall of Famers at Booth No. G225.

The post Get Ready: The Temptations to Rock Licensing Expo’s Opening Night Party appeared first on The Toy Book.

Seven new sets bring dinosaur adventures to builders of all ages.

The post The LEGO Group Adds New Sets to Its Jurassic World Line  appeared first on The Toy Book.

Portfolio blends cozy-cute and spooky comedic properties as licensing momentum builds.

The post The Sharpe Company Showcases Trends Ahead of Licensing Expo appeared first on The Toy Book.

New versions of the classic tabletop game are coming soon worldwide.

The post Longshore Limited Scores Rummikub IP from Lemada Light Industries appeared first on The Toy Book.

Celebrate the return of Dandelion (again) through May 31.

The post Crayola Experience Mall of America Hosts Million Crayon Giveaway appeared first on The Toy Book.

The licensed Disney ily 4EVER dolls are now at Walmart.

The post JAKKS Pacific Hits the Runway with ‘Devil Wears Prada’ Collector Dolls appeared first on The Toy Book.

The crowdfunded party game brings three gameplay experiences inspired by the hit series.

The post Dropout Preps Game Changer: Home Edition Kickstarter Launch appeared first on The Toy Book.

The interactive gaming hub joins a growing slate of preschool content.

The post Netflix Expands Kids Content with New ‘Playground’ App appeared first on The Toy Book.

With this program, toymakers can access everything they need to grow, all in one place.

The post Tree Town Toys, J2K Fun-gistics Unite to Offer Full-Service Logistics Support appeared first on The Toy Book.

Asmodee Canada and Incredible Group will help expand Moose’s reach in the region.

The post Moose Toys Canada Marks Five Years with New Specialty Distribution Deals appeared first on The Toy Book.