The Toy Book

NYCC guests can grab collectibles at Booth No. 2743.

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The experience is open to the public.

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The line stars Mario, Luigi, Bowser, Princess Peach, and more.

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The Toca Boca lifestyle collection will debut on May 1, 2026.

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You asked, we listened: The final deadline is October 15, 2025.

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The brand leads the model kit industry with multiple new IPs.

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The viral affirmation icon teams with an Emmy-nominated studio to develop a new series and cross-platform strategy.

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From Hawkins to the shelves: action figures, playsets, and collectibles bring fan-favorite characters to life.

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Nintendo, Ubisoft, and Nex Playground launch new games featuring Pokémon, Bluey, and more. 

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WildBrain CPLG will oversee licensing across Africa (EMEA) and Asia-Pacific markets.

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VeeFriends enters the show with a limited-edition comic book and stickers. 

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Enthusiasts can purchase through Amazon now and at other retailers this fall.

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Industry veteran drives growth across the U.S. market.

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Products include a seasonal Snuggie.

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Winx Club returns with a new series and video game collaboration.

The post A Very Fairy Revival: Rainbow Revives Iconic Saga with ‘Winx Club: The Magic is Back’ appeared first on The Toy Book.

The LEGO Group marked a milestone in Chesterfield County with the final steel beam raised on its 1.7 million-square-foot U.S. factory, set to begin production in 2027.

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This is the third character from the show to join the brand.

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Silverman brings decades of franchise and brand leadership, including major wins with Barbie, Hot Wheels, Marvel, and Disney.

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Find this activity book at your local bookstore.

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The team cruises together for another five years.

The post Formula 1, Memento Exclusives Race to Renew Licensing Partnership appeared first on The Toy Book.