The Toy Book

New trading cards and sports collectibles are on the way in 2026.

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The acquisition gives Moose Toys full in-house control over its supply chain.

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This product poses a risk of serious injury or death to kids.

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The new editions honor the cultural classic while inviting new families into the fold.

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Ladybug and Cat Noir will appear in new in-game activities.

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The specialty store will provide toys to low-income families and communities this weekend.

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The whimsical lineup brings play to every part of the home.

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The acquisition brings beloved Warner Bros.’ storytelling to Netflix’s streaming service.

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This airy white represents balance, clarity, and possibility.

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The expansion brings immersive experiences to two major retail destinations next year.

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Squishmallows for the beloved animal messengers are available for preorder.

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From action-packed adventures to indie hits, new releases this week bring players back into familiar worlds and introduce fresh experiences.

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These sweet bag charms will be a CVS-exclusive, launching Dec. 26.

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This Transformers collectible features dynamic conversions and life-like actions.

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This collaboration with Hasbro marks Kids Entertainment’s first project of this caliber.

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New additions to the series include Lucifer and Angel Dust.

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A staggering number of collaborations mark a major phase of brand growth.

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The cross-category line includes baby and toddler apparel, home goods, and more.

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The partnership brings LEGO-themed products across stationery, creative play, and more.

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Creator behind Lite-Brite, Mouse Trap, and Rock ’Em Sock ’Em Robots leaves a multigenerational legacy.

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