The Toy Book

The company brings its full roster to NYCC.

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These worldwide collaborations include PUMA, UHU, and more.

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Finalists feature companies like Jazwares, Ghoulish, Disguise, and more.

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The Nyíregyháza site grows to more than double its original size, adding capacity, jobs, and a commitment to renewable energy.

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Executive shakeups, retro revivals, and a sneak peek at 2026 — this playlist of toy news is all killer, no filler.

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Stock the shelves with spooks and scares.

The post Tricks, Treats, & Toys: 16 New Halloween-Inspired Games, Collectibles, and More appeared first on The Toy Book.

Hong Kong-based toymaker expands west with a veteran leadership team and a mission to deliver safe, affordable fun.

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New deals with Upbounders, Cat’s Meow Villages, and Loisa celebrate family, culture, and creativity.

The post From the Bronx to Store Shelves: Alma’s Way Expands Licensing Program appeared first on The Toy Book.

The updated identity reflects the diversity and vibrancy of the tabletop gaming community.

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Magic: The Gathering fans will have plenty of adventures on the near horizon.

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The licensed line features brands like Funko, Ray-Ban, Jazwares, and more.

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Babies can learn new skills by parroting parents’ hobbies.

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Target offers more than 150 new items and unique shopping destinations. 

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Educational value joins playtime experiences with new learning-based toys.

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New ReAction figures and Super Duper Plush are here.

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Silver Lake, Saudi Arabia’s Public Investment Fund, and Jared Kushner’s Affinity Partners back record-setting deal.

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The machine can sort more than 3,600 cards per hour.

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This fiery tabletop adventure will launch in 2026.

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The industry veteran brings two decades of leadership to the role.

The post Jazwares Appoints Michelle Wong as Senior Vice President of Global Marketing appeared first on The Toy Book.

The company builds on retail and category momentum as the brand approaches its 45th anniversary.

The post Cloudco Entertainment Appoints Licensing Agents for Care Bears Brand appeared first on The Toy Book.