The acquisition merges two global brand licensing leaders, forming the world’s largest brand management agency.
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This collaboration features an exclusive digital pet inspired by the restaurant.
The post Cra-Z-Art Brings Raising Cane’s to GigaPets Line appeared first on The Toy Book.
Happy holidays to the hounds.
The post PetSmart Fetches Festive Films for Holiday Classics Collection appeared first on The Toy Book.
The parks will debut in five major cities, including Orlando.
The post Mattel to Make a Splash with Indoor Waterpark Destinations appeared first on The Toy Book.
The tabletop title debuts with a hands-on preview at PAX Unplugged.
The post KessCo Unveils One Piece: Dawn of Liberation Cooperative Board Game appeared first on The Toy Book.
Women lead market expansion as toy companies rethink how to reach a broader, more engaged audience.
The post WiT Stories: The Changing Face of Fandom appeared first on The Toy Book.
Julien’s legacy is one of joy, friendship, and creativity...
The post In Memoriam: Julien Mayot, Co-Founder, Blue Orange Games appeared first on The Toy Book.
From advent calendars to cuddly companions, these gifts bring cheer, creativity, and cozy holiday fun for kids and collectors alike.
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This picture book proves some ‘80s holiday classics are truly evergreen.
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Steve Totzke and Chris Beardall are recognized for leadership and innovation in the toy industry.
The post Canadian Toy Association Announces 2025 Hall of Fame Inductees appeared first on The Toy Book.
The marketing leader joins to strengthen U.S. retail growth and expand the brand’s presence.
The post Miko Appoints Melanie Schniepp as Vice President of Retail Sales and Marketing appeared first on The Toy Book.
The partnership expands the tactile play brand’s reach across EU and U.K. markets.
The post Goliath Becomes Exclusive European Business Partner for Crazy Aaron’s appeared first on The Toy Book.
The program is partnering with Toys “R” Us to make helping hassle-free.
The post USPS Operation Santa Returns for 2025 appeared first on The Toy Book.
The Tetris brand will appear on bounce houses, obstacle courses, and more.
The post Tentandtable Launches Tetris Inflatables at IAAPA appeared first on The Toy Book.
Learn about the upbeat energy of Danny Go! and how Just Play brings that fun to preschool toys.
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This edition features drivers and cars from the popular racing series.
The post Mattel Launches UNO Elite Formula 1 Edition appeared first on The Toy Book.
Nearly 30 years since the Beanie Babies Boom, Ty Inc. has another hit on its hands with the patented Beanie Bouncers. Ty Warner is on a mission to protect the innovation.
The post Talkin’ Toys: Ty Warner — Bouncing Into the Future appeared first on The Toy Book.
From TOTYs to TAGIEs — explore the stories behind this year’s biggest honors.
The post From the Editor: Racing into Awards Season: Part II appeared first on The Toy Book.
The attraction brings the brand to life at Dubai Festival City.
The post Haribo Opens First Haribo Happy World Destination in Dubai appeared first on The Toy Book.
A custom, rally-inspired Fiat from Poland takes the lead.
The post Photo Finish: Hot Wheels Legends Tour Crowns 2025 Winner appeared first on The Toy Book.
The Official Trade Publication for the North American Toy Industry
