The Toy Book

The Giggle Pickles line features plush characters that laugh when shaken.

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Test your toy knowledge with our latest Pop Quiz!

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These toys are a familiar blast from the past!

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Innovative block kits, dynamic magnetic builds, and small-but-mighty creative sets come together to guide kids into a world of hands-on discovery.

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It's a tale of two retailers as the biggest shopping weeks of the year begin.

The post A Toyetic Earnings Season for Walmart, Target, as a Record-Breaking Black Friday Looms  appeared first on The Toy Book.

The Nintendo Switch 2 continues to lead hardware sales.

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The highly-anticipated collection is now available.

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The official Like Nastya channel will debut on the network later this month.

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Esmee Kosterman races to the finish line as both brands aim to inspire young builders.

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Educational mini-games blend story-driven play with emotional intelligence development.

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The new licensed Game of Thrones game hits shelves next week.

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From Nov. 20-27, every donation through Charity Navigator’s Giving Basket triggers a toy donation to children in need.

The post Charity Navigator, Jazwares Cares, and Feed the Children Team Up to Deliver 25,000 Toys This Holiday appeared first on The Toy Book.

The partnership combines Funko’s fan focus with Amazon Shipping’s fast service.

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The limited-time combo will launches Dec. 2.

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'Kirby Air Riders' debuts on Nintendo Switch 2, Atari classics arrive in The Sandbox, and seasonal events kick off across both platforms.

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The attorney, business strategist, and Toy Book columnist walks participants through key licensing terms and negotiation fundamentals Dec. 6.

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This is the company's third consecutive year at the top of the standings.

The post Circana Ranks Disguise as Top U.S. Costume Maker in 2025 appeared first on The Toy Book.

Collectors can build their Mobile Strike Force ahead of upcoming pre-orders.

The post Super7 Adds Cobra Commander, Mara, Snake Eyes, and Arctic Scarlett to ReAction Line appeared first on The Toy Book.

Cash rules everything in this board game.

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Each collectible figure is inspired by a classic Universal Studios Monster.

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