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Kids can explore beauty, creativity, and imagination with three new sets.

The post Super Small Brings Pretend-Play Beauty Kits to Kids’ Playrooms appeared first on The Toy Insider.

We're ready for a brand new adventure with these adorable starter Pokémon.

The post This Year’s Pokémon Day Presents Has Us Excited for What’s to Come appeared first on The Toy Insider.

The collaboration continues with new experiences and exclusive merch.

The post Disney, F1 Shift into High-Gear with Fuel the Magic Campaign appeared first on The Toy Book.

The collaboration brings new apparel and collectibles for the whole family.

The post Disney and Formula 1 Are Fueling Families’ Magical Moments appeared first on The Toy Insider.

Toy Insider Editor-in-Chief Marissa Silva joined Scripps News to talk about the enduring allure of Pokémon and their ever-popular trading card games. For more on the items featured in this segment, check out the product notes below.

The post Celebrating Three Decades of Pokémon on Scripps News appeared first on The Toy Insider.

One of my favourite internet memes is the one featuring a dog looking at a…

The Toy Book's annual roundtable discussion continues...

The post State of the Industry Q&A 2026: Alan Dorfman, Super Impulse appeared first on The Toy Book.

Fan-Driven Play: How Fandom is Shaping the Toy Industry in 2026 Happy Birthday, Pok?mon: 30…