Aggregator
‘Wicked’ Licensing Program Expands with Build-A-Bear, Mattel Creations Products
New 'Wicked' plush and collectibles join the pink-and-green program.
The post ‘Wicked’ Licensing Program Expands with Build-A-Bear, Mattel Creations Products appeared first on The Toy Book.
Ms. Rachel and Elmo Drop New Music Video for ‘Brushy Brush’
Keep your teeth looking clean and bright with Elmo and Ms.Rachel!
The post Ms. Rachel and Elmo Drop New Music Video for ‘Brushy Brush’ appeared first on The Toy Insider.
Build-A-Bear’s New ‘Wicked’ Plush & Accessories Are Truly Wonderful
Happy is what happens when families add new 'Wicked' bears to playtime!
The post Build-A-Bear’s New ‘Wicked’ Plush & Accessories Are Truly Wonderful appeared first on The Toy Insider.
What’s New in the World of Video Games?
Sometimes we have some readers that are mainly interested in specific areas of the Toy…
Build-A-Bear Names Carmen Flores Senior VP of eCommerce and Digital Experiences
Flores leads the brand’s global digital growth and enhances online customer experiences
The post Build-A-Bear Names Carmen Flores Senior VP of eCommerce and Digital Experiences appeared first on The Toy Book.
Bring the Pitch to Playtime with Jazwares’ New FIFA Plushies
Kids can score big on snuggles with soccer-themed plush!
The post Bring the Pitch to Playtime with Jazwares’ New FIFA Plushies appeared first on The Toy Insider.
Jazwares Kicks off FIFA Partnership with New Plush Collection
Plush will hit the pitch in 2026.
The post Jazwares Kicks off FIFA Partnership with New Plush Collection appeared first on The Toy Book.
Ty Announces Beanie Bouncers Patent
The company celebrates 40 years in the industry.
The post Ty Announces Beanie Bouncers Patent appeared first on The Toy Book.
Hasbro CEO Chris Cocks on Growth, Games, and the Holiday Outlook
From Monopoly Go! to Magic: The Gathering, Hasbro’s game plan is paying off. CEO Chris Cocks talks about fan growth, $20 toys, and what’s next for the company.
The post Hasbro CEO Chris Cocks on Growth, Games, and the Holiday Outlook appeared first on The Toy Book.
Wizards of the Coast drives Hasbro’s Q3 bump
Despite CP declines, total revenue was up 8%, thanks to Magic: The Gathering and licensed digital gaming growth.
Labubu & Friends Are Joining the Macy’s Thanksgiving Day Parade
After the parade, families can head to Herald Square for a special SkullPanda pop-up!
The post Labubu & Friends Are Joining the Macy’s Thanksgiving Day Parade appeared first on The Toy Insider.
Kidscreened
Stranger Things is coming to theaters. What will win the holiday season box office?
POLL: From SpongeBob to Zootopia, it's going to be a stacked Q4. Tell us which you think will hit the hardest.
DEALS: Joe Brumm teams with Halfbrick to write Bluey’s next game
It's also a great week for cats, with Coolabi and Indie Sales making a push for their respective feline-focused projects.
The BBC re-ups Hey Duggee for three seasons
Super7 Expands Peanuts Line with Holiday Collectibles and Plush Keychains
These Peanuts-inspired collectibles are available now.
The post Super7 Expands Peanuts Line with Holiday Collectibles and Plush Keychains appeared first on The Toy Book.
Pop Mart to Make Its Macy’s Thanksgiving Parade Debut
Accompanying the float, Pop Mart will take over Herald Square for a holiday pop-up.
The post Pop Mart to Make Its Macy’s Thanksgiving Parade Debut appeared first on The Toy Book.
Parrot Analytics’ DEMAND360 turns real-time data into brand strategy
FEATURE: Kidcos say the software clarifies complex audience behavior and gives granular insight into regional viewership.
The Mitchells vs. the Machines 2 is coming, and more relevant than ever
Netflix will release a sequel to Sony Pictures Animation's hit about a family fighting AI trying to take over the world.