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Kids can collect HUNTR/X playsets, dolls, and more next spring!

The post These ‘KPop Demon Hunters’ Toys Are Ready for the Takedown appeared first on The Toy Insider.

Two of the biggest names in toys are joining forces with Netflix to bring the world of "KPop Demon Hunters" off the screen and into playrooms with dolls, collectibles, and games launching in 2026.

The post Netflix, Mattel, and Hasbro Unite for ‘KPop Demon Hunters’ Toy Line appeared first on The Toy Book.

The streaming service will produce Catan-based films, TV series, and more. 

The post From Tabletops to TV Screens: Netflix Acquires Rights to Catan appeared first on The Toy Book.

In an effort to meet demand after the film's unexpected success, Netflix has signed a combined pact with the competing toycos for products due out next year.

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• WBD confirms that it's open to a sale amid a new strategic review (CNBC)
• Netflix is turning the board game Catan into a franchise (Deadline)
• California tax credits buoy the next Jumanji, among other films (Variety)
• Why younger digital creators are embracing chaotic and candid content (THR)

The multi-year deal extends Mattel’s global rights to develop and market dolls inspired by Disney’s most beloved characters.

The post Mattel Renews Global Licensing Agreement for Disney Princess and Frozen Brands appeared first on The Toy Book.

Plus, kids streamer Sensical adds a Sports Illustrated Kids vertical, and German telecom company O2 Telefonica will let customers add Crunchyroll to their bill.

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Players can adapt their decks with cards featuring fan-favorite heroes and villains. 

The post Upper Deck Reveals New DC Deck-Building Game appeared first on The Toy Book.

Third Quarter 2025 Highlights Versus Prior Year EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) today…

In a newly created position, Katelynn Heil will forge partnerships and expand Voldex’s popular Roblox games into consumer products and live events.

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The couch combines comfort with interactive and imaginative play.

The post Kids Can Now Watch Ms. Rachel’s Videos on a Ms. Rachel Nugget Couch appeared first on The Toy Insider.

Content includes documentary shorts, lesson plans, a music video, and more.

The post Fred Rogers Productions Launches Many Ways to Show You Care Multiplatform Content Initiative appeared first on The Toy Book.

The new anime-inspired series marks the first project from Moose Toys Super Studios.

The post MrBeast and Moose Toys Expand Franchise with Animated Shorts Series MrBeast Lab appeared first on The Toy Book.

Kids will be up and moving from the first beat to the final bows!

The post Step Right up to Ringling Bros. and Barnum & Bailey’s Latest Circus Spectacular appeared first on The Toy Insider.

Kids are about to spiral into an art-fueled craze!

The post Expert Review: PlayMonster’s Electronic Spirograph Machine appeared first on The Toy Insider.

The new anime-inspired series debuts Oct. 26.

The post Families Can Dive into the MrBeast Lab Universe with New Animated Shorts appeared first on The Toy Insider.

EXCLUSIVE: The CG-animated film, Jailbreak: Rising City, could be the start of a wider franchise, including an animated series and shorts.

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