The Toy Book

The summer campaign introduces sensory-driven retail experiences, product drops, and creator partnerships.

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The session explores Ozzy’s legacy and the evolving Osbourne family brand through licensing and partnerships.

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Vehicles, games, and action figures fuel gains while the company holds full-year guidance.

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The specialty store is launching a new initiative to help kids manage stress and anxiety through play.

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Collectible model kits and scalable builds for kids and adult hobbyists arrive this fall.

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The campaign encourages fans to help kids reach their full potential.

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These experiences are coming to partners across the country this year.

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The campaign will bring resources and events to local communities to raise awareness for youth mental health.

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This first patent establishes IP protection for the wearable sticker jewelry.

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The veteran licensing executive advises on IP strategy, partnerships, and international expansion.

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This game fosters family connections through the brand’s signature desserts.

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Michael Bond’s charming character is taking a trip to Stand No. B196.

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The renewal comes as Monster Jam gears up for its 35th anniversary.

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The collection features an updated Fart Blaster to celebrate ‘Minions & Monsters.'

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Rafiq will expand the company’s growth strategy across the U.S. and Canada.

The post ZURU Names Omer Rafiq as Senior Vice President, North America appeared first on The Toy Book.

This trading card series celebrates stars who shape the world through comedy.

The post Laugh Factory, Epoch Reveal Stand-Up Comedian Trading Cards appeared first on The Toy Book.

Following a teaser at LVL UP Expo, ‘Helluva Boss’ is heading to new circles of consumer products.

The post A ‘Helluva’ Partnership: SpindleHorse and Warren James Bring New Sins to Shelves appeared first on The Toy Book.

Staples brings Party City supplies to its nationwide locations.

The post Staples, Party City Partnership Brings Celebrations to Storefronts appeared first on The Toy Book.

The 2026 Monster Truck adds more sensory fun to its annual plush collection.

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The new encapsulation format debuts with Upper Deck release, integrating grading, protection, and display into a single solution.

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