Sponsoring membership backs nationwide initiative helping children understand advertising and digital media.
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Special in-store events, sweepstakes, and in-game activities honor 40 years of Mario.
The post Nintendo Celebrates MAR10 Day appeared first on The Toy Book.
The doll will land in the real world March 13.
The post Mattel Resurrects Coraline as a Monster High Skullector Doll appeared first on The Toy Book.
JAKKS and SEGA will develop new products for the upcoming movie.
The post JAKKS Pacific To Bring Retail Speed for ‘Sonic the Hedgehog 4’ appeared first on The Toy Book.
Planned line of plush, figures, and collectibles aims for major U.S. retailers in 2027.
The post Bonkers Toys Lands Gorilla Tag Master Toy Deal as VR Gaming Crosses into Toys appeared first on The Toy Book.
Collaboration connects audience intelligence with entertainment IP development and global distribution.
The post Cake Backs KidsKnowBest with Strategic Investment to Build Next-Gen Kids’ Brands appeared first on The Toy Book.
Apparel and make-your-own plush deals build momentum ahead of Character Options toy launch in the UK.
The post Planet Rights Expands ‘Talking Tom Heroes: Suddenly Super’ Licensing Program with Blues Group, Teddy Mountain appeared first on The Toy Book.
Toy industry veteran brings two decades of licensing and distribution experience to support global growth.
The post Reesee Entertainment Names Pavel Jelšik Vice President of Global Sales appeared first on The Toy Book.
The company will continue developing and distributing ‘Minecraft’ costumes and accessories.
The post Disguise Renews Licensing Deal for ‘Minecraft’ Costumes appeared first on The Toy Book.
The kits spotlight team all-stars Charles Leclerc and Lewis Hamilton.
The post The LEGO Group Fuels up for F1 with Scuderia Ferrari HP Helmet Replicas appeared first on The Toy Book.
Four collectibles feature characters from the new ‘Star Wars’ animated series.
The post Hasbro Reveals ‘Star Wars: Maul – Shadow Lord’ Action Figures appeared first on The Toy Book.
Gundam Assemble launches in October.
The post Bandai Namco Brings Gundam to the Tabletop with New Game appeared first on The Toy Book.
The Toronto-based company expects a return to modest growth this year.
The post Spin Master Navigates a Challenging 2025 with Wheels & Action Driving Toy Momentum appeared first on The Toy Book.
All proceeds support the foundation’s efforts to distribute toys and fund play projects.
The post The Toy Foundation Raises Over $1 Million for Children in Need appeared first on The Toy Book.
The Roca Sifter is on preview at GAMA Expo and will be available in September.
The post TCGplayer Launches Automation Device for Trading Card Sellers appeared first on The Toy Book.
Dave Faustino’s cult Married… with Children alter ego gets immortalized by VONNER Studios in a designer collectible celebrating hip-hop and TV nostalgia.
The post From Sitcom to Shelf: Grandmaster B Becomes a Designer Vinyl Toy appeared first on The Toy Book.
The new program will make influencer campaigns easier than ever.
The post The Toy Insider Launches PlaySquad Creator Network appeared first on The Toy Book.
The LEGO Group will add 29 centers to it's in-person retail portfolio.
The post The LEGO Group, Merlin Entertainments Complete LEGO Discovery Centers Acquisition Deal appeared first on The Toy Book.
DAM will transition the rights to Bright Stripes later this spring.
The post Bright Stripes Secures U.S. Distribution for Four International Toy Brands appeared first on The Toy Book.
Gupte will ensure the organization delivers compelling content while expanding reach to families.
The post Sesame Workshop Names Nishita Gupte as SVP of Strategy & Transformation appeared first on The Toy Book.
The Official Trade Publication for the North American Toy Industry
