The Toy Book

These sets are available for preorder and will arrive in stores June 1.

The post The LEGO Group Unveils New Bluey Sets appeared first on The Toy Book.

The extended deal with Disney Consumer Products supports global growth and introduces new “Snugg-ily Styles” dolls.

The post JAKKS Pacific Renews Disney ily 4EVER Licensing Agreement Through 2027 appeared first on The Toy Book.

The themed Polly Pocket and Little People sets are available for preorder.

The post Mattel Reveals Nostalgic Toy Crossovers for American Girl’s 40th Anniversary appeared first on The Toy Book.

This game shows that some lines are meant to be crossed.

The post Gray Matters Games Launches Cross the Line Party Game appeared first on The Toy Book.

The brand drives momentum and grows its partner network.

The post Minecraft Expands Experiences Ahead of Licensing Expo appeared first on The Toy Book.

Families can access new digital resources and books to help kids gain the skills to tackle everyday problems.

The post New Sesame Workshop Resources Make Dealing with Emotions Easier appeared first on The Toy Book.

The panel features speakers from CD Projekt Red, Supercell, Ubisoft, and Think Influence.

The post Licensing Expo 2026 to Host Panel Discussion on Gaming Brands appeared first on The Toy Book.

This model replicates a console from video game history.

The post The LEGO Group, SEGA Reveal LEGO SEGA Genesis Set appeared first on The Toy Book.

The launch coincides with the 2026 National Barbie Doll Collectors Convention.

The post USPS to Honor Barbie with Commemorative Stamp Set appeared first on The Toy Book.

Multiple Papa incarnations arrive across collector, mini, and plush formats for fans.

The post Tubbz Builds Ghost Line with New Collectibles and Plush appeared first on The Toy Book.

The campaign spans retail, streaming, and experiential activations.

The post Crunchyroll Expands Ani-May Global Licensing Program appeared first on The Toy Book.

Here are the stories that the toy industry couldn't stop reading and talking about last month.

The post The Toy Book’s Top 10 Stories and Products for April 2026 appeared first on The Toy Book.

Retail caution lingers as Mario, Disney, and licensing fuel the pipeline.

The post JAKKS Pacific Balances Q1 Headwinds, Builds Toward Entertainment-Driven Year appeared first on The Toy Book.

Fast-paced gameplay sails to retail this summer.

The post KessCo Expands with One Piece: Escape from Egghead appeared first on The Toy Book.

Moves from Nintendo, Talking Tom, and Maestro Media highlight a week of cross-platform growth.

The post Mobile Milestones, and Tabletop Expansions Lead This Week’s Game News appeared first on The Toy Book.

The set celebrates May the 4th and the upcoming ‘Star Wars: The Mandalorian and Grogu’ film.

The post Craft Buddy Releases Mandalorian and Grogu Crystal Art Kit appeared first on The Toy Book.

The invitation-only event kicks off Anime NYC 2026 Aug. 20 at the Javits Center.

The post Anime NYC and X Tracks to Launch New Licensing Summit appeared first on The Toy Book.

Each finalist represents the creativity and innovation of the toy and game industry.

The post Mojo Nation Reveals 2026 Play Creators Awards Finalists  appeared first on The Toy Book.

The movie-inspired collections range from toys, accessories, games, and more.

The post Disney Launches ‘Toy Story 5’ Collections appeared first on The Toy Book.

Monster Jam growth and Melissa & Doug stabilization highlight long-term positioning.

The post Spin Master Reports Lower Q1 Sales, Points to Portfolio Strategy appeared first on The Toy Book.