The “Lights, Camera…Play!” campaign features merch for Disney, Pixar, Star Wars, and Marvel.
The post From Movies to Merch: Disney Unveils Its Blockbuster Merch appeared first on The Toy Book.
"Licensing has to be a long-term vision, not a short-term experiment."
The post World Series of Licensing Q&A: David Born, Born to License appeared first on The Toy Book.
The Licensing Book speaks to Christa Pitts about The Elf on The Shelf's growth into a year-round brand and a new collaboration with Warner Bros. and Harry Potter.
The post World Series of Licensing Q&A: Christa Pitts, The Lumistella Company appeared first on The Toy Book.
These dolls celebrate girl power ahead of DC Studios ‘Supergirl' this summer.
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This year’s event features more than 400 exhibitors and over 5,000 brands.
The post Licensing Expo 2026 Returns with a Powerhouse Lineup appeared first on The Toy Book.
The studio behind 'The Boys' and 'Jumanji: Open World' strikes deals and builds programs tailor-made for the fandom.
The post World Series of Licensing Q&A: Jamie Stevens, Sony Pictures Entertainment appeared first on The Toy Book.
The in-store promotion invites LEGO fans across the U.S. to design customizable wall clocks for a chance to win prizes and gift cards.
The post Bricks & Minifigs and Santoki Launch Nationwide LEGO MOC Clock Building Contest appeared first on The Toy Book.
Consumer goods veteran joins LEGO A/S Board as the company continues evolving its global brand strategy.
The post The LEGO Group Appoints Beiersdorf CEO Vincent Warnery to Board appeared first on The Toy Book.
Consumer products, theme park experiences, and gaming partnerships fuel the franchise’s next growth phase.
The post Licensing Expo: Universal Expands ‘How to Train Your Dragon’ Franchise Push appeared first on The Toy Book.
Oleg Kuzovkov regains creative control of the franchise as Studio MiM begins work on a rebooted theatrical vision
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The new event blends nostalgia, fandom, and immersive entertainment as brands continue chasing adult consumers.
The post KidultCon Heads to London as the U.K. Market Keeps Growing appeared first on The Toy Book.
The new line includes fashion and collector dolls.
The post Mattel Adds Live-Action ‘Moana’ Dolls to Disney Portfolio appeared first on The Toy Book.
The IP will be represented at Licensing Expo next week.
The post Shimmer the Glowworm Partners with Becker Associates, Anjar Co. for New Licensing Program appeared first on The Toy Book.
The collection will spawn at mass retailers this summer.
The post Excitement Builds for Horizon Group USA’s Minecraft Activity Kits appeared first on The Toy Book.
The lineup features classic Pops!, flocked exclusives, jumbo-sized figures, and more.
The post Funko Unleashes New Bluey Pop! Vinyl Figures appeared first on The Toy Book.
This global multi-year agreement strengthens the momentum of ‘Bluey.’
The post BBC Studios, Moose Toys Renew ‘Bluey’ Licensing Agreement appeared first on The Toy Book.
Marc Mostman’s decade-long networking tradition returns with cabanas, cocktails, and after-hours industry action.
The post F.U.N. Heads Poolside as Licensing Expo Hits Las Vegas appeared first on The Toy Book.
Two editions bring movie moments to trading card collectors.
The post Kayou Goes Golden with ‘KPop Demon Hunters’ Trading Cards appeared first on The Toy Book.
Fortnite and Roblox see crossovers in a packed week.
The post Nintendo Switch 2 Bundles, Crossovers, and Bob Ross Lead This Week’s Video Game News appeared first on The Toy Book.
The company strengthens its licensing team with Emma Weber and Casey Liu.
The post Goliath Names Emma Weber as Vice President of Global Licensing appeared first on The Toy Book.
The Official Trade Publication for the North American Toy Industry
