The industry sees a growing focus on multiplayer, live events, and ongoing engagement.
The post New Game Updates Emphasize Competition, Crossovers, and Connected Play appeared first on The Toy Book.
The company aims to bring joy to 10 million kids in need by 2035.
The post The Moose Happy Kids Foundation Celebrates 10 Years of Superhappy Smiles appeared first on The Toy Book.
The limited-time offer brings 12 toys inspired by DC characters.
The post Wendy’s Brings DC Classics to Its Kids’ Meal Deals appeared first on The Toy Book.
The session will spotlight fandom, licensing strategy, and franchise expansion across categories.
The post Licensing Expo to Feel ‘The Netflix Effect on Fandom’ in Opening Keynote appeared first on The Toy Book.
The deal targets consumer products, experiences, and retail expansion ahead of the brand’s 80th anniversary.
The post IMG Licensing Preps North American Expansion for ‘The Little Prince’ appeared first on The Toy Book.
Candy, food, and gifts lead holiday spending as retail activity trends upward.
The post Easter Spending Set to Hit Record $24.9 Billion, NRF Reports appeared first on The Toy Book.
The project adds to a growing slate of IP-driven content spanning film, TV, and streaming.
The post Hasbro Entertainment Advances ‘The Game of Life’ Film at Amazon MGM Studios appeared first on The Toy Book.
UNICEF-led program targets child-centered game design as online play continues to grow.
The post The LEGO Group Backs Next Phase of RITEC Initiative Focused on Digital Play appeared first on The Toy Book.
The takedown takeover launches March 31.
The post McDonald’s Spotlights ‘KPop Demon Hunters’ with New Meals appeared first on The Toy Book.
Caracciolo oversees the Asia-Pacific region.
The post Miraculous Corp Expands Role for Carlotta Caracciolo appeared first on The Toy Book.
Funding supports hospitals nationwide, bringing play to more than 220,000 children.
The post The Toy Foundation Awards $600K in Grants to Expand Play in Pediatric Care appeared first on The Toy Book.
Consumers can expect a range of products inspired by the live-action film April 25.
The post Mattel Reveals ‘Masters of the Universe’ Product Line appeared first on The Toy Book.
Dig in for insights from 26 thought leaders from across toys, entertainment, and retail.
The post The Toy Book’s 2026 State of the Industry: Extended Edition appeared first on The Toy Book.
The Toy Book's annual roundtable discussion continues...
The post State of the Industry Q&A 2026: Andrew Quartin, Thames & Kosmos appeared first on The Toy Book.
The animated franchise moves into backpacks and keychains as it builds momentum across global markets.
The post ‘Bread Barbershop’ Expands U.S. Licensing with 707 Street Accessories Deal appeared first on The Toy Book.
The Toy Book's annual roundtable discussion continues...
The post State of the Industry Q&A 2026: Teppei “Ted” Onoki, Bandai Namco Toys & Collectibles America appeared first on The Toy Book.
From the 2026 edition of "The BIG Toy Book"
The post Stock This! 6 New Products for the Crafty, Creative, and Curious appeared first on The Toy Book.
The pop-ups showcase more than 500 new Sanrio items and collaborations.
The post Miniso Launches Hello Kitty and Friends Pop-Ups in U.S. and Canada appeared first on The Toy Book.
The Toy Book's annual roundtable discussion continues...
The post State of the Industry Q&A 2026: Bill Simons, Jada Toys appeared first on The Toy Book.
Families can bond while they build these new toys.
The post Building & Exploring: 16 Toys to Construct the Fun appeared first on The Toy Book.
The Official Trade Publication for the North American Toy Industry
