The Toy Book

Bonkers Toys Brings Toys and Colors and Genevieve's Playhouse to Retail

The post Digital Hits Physical Play appeared first on The Toy Book.

Collectibles, AI, and the “Silver Market” Take Center Stage at the 2026 Hong Kong Toys & Games Fair

The post The Toy Year Begins appeared first on The Toy Book.

Creating the Next Generation of Toys, in New York

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Weingard gives retailers a sneak peek at upcoming releases set to hit shelves in 2026.

The post Talkin’ Toys: Schylling’s Paul Weingard on What’s New for Nostalgia appeared first on The Toy Book.

Persy Arcement transformed a homemade prototype into an award-winning board game.

The post New In Town: Drizzle Is A Sweet Idea with Staying Power appeared first on The Toy Book.

One family helps bring others together through meaningful, shared play.

The post Where Play Meets Purpose: Jasey’s Toy Chest appeared first on The Toy Book.

Celebrating 60 years of fun with a special flashback from the archives of The Toy Book and The Licensing Book!

The post Playmates Toys: Classic Toys, Iconic Licenses appeared first on The Toy Book.

How Spin Master is building new brands, moving at studio speed, and balancing breakthrough tech with evergreen play.

The post Spin Master: Inside the Innovation Engine appeared first on The Toy Book.

Test your toy knowledge with our latest Pop Quiz!

The post Pop Quiz with Wendy Smolen: Big Toy Book 2026 Edition appeared first on The Toy Book.

Toy Fair sets the stage. Los Angeles keeps the industry moving.

The post Toy Association Update: Supporting The Toy Business Year-Round appeared first on The Toy Book.

50 Years after the Spirit of '76, America250 unlocks the next red, white, and blue wave in the toy department

The post America 250: Playing with Patriotism appeared first on The Toy Book.

The Australian company makes its mark with families and retailers.

The post Talkin’ Toys: CONNETIX Makes Waves in the Construction Category appeared first on The Toy Book.

Hape marks 40 years of sustainable play while looking to the future.

The post Play with Purpose: Hape Celebrates Its 40th Anniversary appeared first on The Toy Book.

The Toy Book's annual roundtable discussion continues...

The post State of the Industry Q&A 2026: Chris Costa, CardVault by Tom Brady appeared first on The Toy Book.

The Toy Book's annual roundtable discussion continues...

The post State of the Industry Q&A 2026: Jay Foreman, Basic Fun! appeared first on The Toy Book.

Entertainment Earth is continuing its 30-year legacy by entering the trading card segment, celebrating fans, and more.

The post A New Era for Entertainment Earth appeared first on The Toy Book.

CEO Leon Lian provides an inside look at the company's desire to 'Bring Joy to the Toy.'

The post Talkin’ Toys: Lucky Arc on Expanding Creative Reach, Plush Collections appeared first on The Toy Book.

From new licensing partners to a focused line for preschoolers, Blue Marble expands its universe even more in 2026.

The post Talkin’ Toys: Q&A with Blue Marble CEO Jared Wolfson appeared first on The Toy Book.

A yearlong celebration includes new Studio Series figures, a Matrix of Leadership replica, and a global “Apology Tour.”

The post Hasbro Marks 40 Years of ‘The Transformers: The Movie’ with Anniversary Product Line, Fan Events appeared first on The Toy Book.

Tech-powered wooden toys expand the Qubitunes ecosystem with new games, expansions, and autonomous vehicle play.

The post Qubs Debuts Screen-Free Audio Gaming and RasKars Line at Toy Fair appeared first on The Toy Book.