The Toy Book

Submissions close June 18.

The post The Toy Insider Opens Submissions for 2026 Holiday Gift Guide appeared first on The Toy Book.

New products, live experiences, and collaborations are on the way through 2027.

The post Peter Rabbit Hops into New Partnerships Ahead of 125th Anniversary appeared first on The Toy Book.

The tech accessories brand is diving into the trading card space.

The post Casetify Debuts New Trading Card Line appeared first on The Toy Book.

This release adds to the growing list of brands celebrating American Girl's 40th anniversary.

The post Mattel Announces Daisy Davenport as 2027 American Girl of the Year appeared first on The Toy Book.

Each Target-exclusive set includes 24 magnetic microMAGS tiles.

The post MAGNA-TILES Introduces New Travel Sets appeared first on The Toy Book.

Fans can kickstart a new collection with looks that kill...

The post Mötley Crüe, Epoch Crank Up Trading Card Collection appeared first on The Toy Book.

Hello Kitty and Friends and Care Bears-themed assortments join the brand as it grows in 2026.

The post Goliath Expands Clickeez Line with Second Series and Licensed Collections appeared first on The Toy Book.

Joining Lawndus are four key appointments across brand, marketing, creative, and legal.

The post Moose Toys Names Joe Lawandus as Chief Brand Officer appeared first on The Toy Book.

The new studio hosts meetings at this year's Licensing Expo in Las Vegas.

The post The Office of Tiffany Birdsong Debuts with Launch of Hall Party Games appeared first on The Toy Book.

The collection rolls out this spring as part of the Hot Wheels Legends Tour.

The post Hot Wheels and AriZona Fuel up for Multi-Category Collaboration appeared first on The Toy Book.

Global partnerships, live experiences, and collaborations build momentum ahead of the 2027 milestone.

The post WildBrain Expands Teletubbies Licensing and Activations Ahead of 30th Anniversary appeared first on The Toy Book.

All royalties will go toward protecting and preserving the National Parks.

The post The National Park Foundation Plants New Licensing Partnerships appeared first on The Toy Book.

The company’s survey found Americans want more affordable, shared entertainment experiences.

The post Dave & Buster’s Debuts 10 New Games appeared first on The Toy Book.

Sakar leads development, manufacturing, and marketing for the ride-on brand.

The post Sakar International Named North American Manufacturer for Power Wheels appeared first on The Toy Book.

The newly-appointed CEO will use his expertise to expand the company.

The post Digital Marketing Veteran Daniel Pahl Acquires Ryder Toys  appeared first on The Toy Book.

The distribution deal strengthens TOMY's foothold in Canada as it continues to grow.

The post Kroeger Marketing to Bring TOMY International to Canadian Retail appeared first on The Toy Book.

The collaboration will feature Clash of Clans, Clash Royale, and Brawl Stars.

The post Apps to Aisles: Spin Master, Supercell To Launch Global Toy Line appeared first on The Toy Book.

Fan experiences, interactive activities, and more to be announced in the coming months.

The post CHITAG to Celebrate Star Wars’ 50th Anniversary at 2026 Event appeared first on The Toy Book.

The deal brings Fritz Leiber’s fantasy characters into a growing lineup.

The post Harvinger Studios Adds Fafhrd and the Gray Mouser to Savage Crucible Action Figure Line appeared first on The Toy Book.

The company outlined a renewed focus on franchise growth and audience expansion alongside several leadership changes.

The post WildBrain Refines Strategy Around Franchises, Content, and Digital Distribution appeared first on The Toy Book.