A big fourth quarter brought momentum that bodes well for Mattel as it kicks off a new year with fresh deals and major moments on the horizon.
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Stitch, Olaf, and more join the Tonies collection in plush form.
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Attendees can visit Booth No. 2105 to check out the new games.
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This collection inspires kids to be anything — just like Barbie.
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The collection will be on display at Booth No. 2065.
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The collection features action figures inspired by the role-playing game.
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Toys and games inspired by the franchise fly onto shelves next year.
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The two product lines will be on store shelves beginning this September.
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Two new collections combine plush toys and sensory fun for infants.
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The line will include collectibles and figures inspired by the film’s animal athletes.
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Exclusive worldwide deal brings new tactile compound technologies to putty, slime, and sensory categories.
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Toysmith introduces a broad brand reset at Toy Fair New York, marking a new chapter for the 43-year-old toy company. The reintroduction reflects updated product development, design, packaging, merchandising, and marketing strategies, with a renewed emphasis on supporting specialty and independent retailers. “Toysmith is personal for me,” shares Todd Spang, CEO of Toysmith. “I grew Read more...
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A new Elite Series building set brings a modern race car to shelves this summer.
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The line features playsets and figures that introduce toddlers to the video game.
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Magic: The Gathering powers a record year as Digital Gaming lifts results, while Consumer Products and Entertainment face continued pressure.
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Invincible, Furby, and more are joining the company's collection of licenses.
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This line of revamped ‘90s dolls features new magnetic hands, collectible outfits, and more.
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The campaign recognizes the special bond between Trainers and their favorite Pokémon.
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Turbo Trivia and Magic Tim expand the company’s electronic game lineup for 2026.
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The lineup includes a new Survivor-themed party game timed to the show’s 50th season.
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The Official Trade Publication for the North American Toy Industry
