The Toy Book

Families can find the meals beginning June 9.

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Collectors can customize their Shashibo with this new art kit.

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The set revs its engine Aug. 1.

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Season 45 of the primetime series stars Elmo, Jane Goodall, David Attenborough, and more.

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The new products have a mass retail launch in July.

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Mantic Games will bring the video game franchise to life on the tabletop.

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A quick look at some of the hottest toys from 30 years ago.

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The momentum from Licensing Expo continues in London.

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Hick oversees the company’s U.S. Commercial organization.

The post Mattel Promotes Michael Hick to SVP, U.S. Commercial appeared first on The Toy Book.

New cards, creatures, and competitions are on the calendar for the coming year.

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Unlock new revenue streams and leverage your IP.

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The movie collection spans apparel, toys, collectibles, and more.

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Three decades in, the franchise continues to drive toys, collectibles, and licensing with unmatched global appeal.

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The Montessori-style activities encourage learning during lunchtime.

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Supply Chain Oversight is Part of Responsible IP Protection

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How Licensing Impacts Buying Decisions at Specialty Stores.

The post Astra’s Insights: The Licensing Effect appeared first on The Toy Book.

'Tomodachi Life: Living the Dream' tops April sales as the Esports World Cup heads to Paris.

The post Nintendo, Esports, and Roblox Lead This Week’s Gaming News appeared first on The Toy Book.

Monopoly F1 Edition features popular Formula 1 teams and circuits.

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Meet Fans Where the Are

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Two former-Loungefly execs have brought a new style to an established brand.

The post Designed to Disrupt appeared first on The Toy Book.