The Toy Book

The line combines the classic characters with heroes from Hawkins.

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The entertainment group plans expanded editorial, digital, and cross-platform initiatives for the children’s franchise.

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Mattel Wonder Indoor Waterparks to feature brands like Barbie and Hot Wheels.

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Hyojo is the first Cuddlectible, a new category fusing plush with licensed collectibles.

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A new era in home arcade gaming begins with the company behind Tonka, Care Bears, and Littlest Pet Shop toys leading the charge.

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DesignerCon celebrates its milestone with highlights from this year’s show.

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JAKKS will debut new products inspired by the series and its theatrical releases.

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The distribution collaboration expands access for Canadian retailers amid continued growth.

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The set includes two wooden playsets inspired by the anime series.

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The tour brought toys and joy to fans in more than 20 cities and regions worldwide.

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A record-breaking 158.9 million consumers plan to shop on the final Saturday before Christmas.

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Designed for young kids, this area features different activities inspired by Care-A-Lot.

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Local kids will be able to visit Mattel's El Segundo, California headquarters for a special shopping experience.

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Pokémon, LEGO, Labubu, and sports icons shaped the collectibles landscape as nostalgia and social trends fueled demand worldwide.

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Each show will feature popular characters from the kids’ book series.

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The dining concept combines premium cuisine with playful design inspired by the classic board game, thanks to a new licensing deal.

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The annual Peeps festival celebrates the year’s end with hands-on activities, merchandise, and an iconic 400-pound Chick Drop.

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The three-year licensing deal allows fans to generate short AI videos featuring more than 200 Disney, Marvel, Pixar, and Star Wars characters.

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Players compete for a spot in the Las Vegas championship and a $10,000 prize.

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The No Filter Series features collectible plush inspired by the T-Mobile brand.

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