The Toy Book

Seven new sets bring dinosaur adventures to builders of all ages.

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Portfolio blends cozy-cute and spooky comedic properties as licensing momentum builds.

The post The Sharpe Company Showcases Trends Ahead of Licensing Expo appeared first on The Toy Book.

New versions of the classic tabletop game are coming soon worldwide.

The post Longshore Limited Scores Rummikub IP from Lemada Light Industries appeared first on The Toy Book.

Celebrate the return of Dandelion (again) through May 31.

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The licensed Disney ily 4EVER dolls are now at Walmart.

The post JAKKS Pacific Hits the Runway with ‘Devil Wears Prada’ Collector Dolls appeared first on The Toy Book.

The crowdfunded party game brings three gameplay experiences inspired by the hit series.

The post Dropout Preps Game Changer: Home Edition Kickstarter Launch appeared first on The Toy Book.

The interactive gaming hub joins a growing slate of preschool content.

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With this program, toymakers can access everything they need to grow, all in one place.

The post Tree Town Toys, J2K Fun-gistics Unite to Offer Full-Service Logistics Support appeared first on The Toy Book.

Asmodee Canada and Incredible Group will help expand Moose’s reach in the region.

The post Moose Toys Canada Marks Five Years with New Specialty Distribution Deals appeared first on The Toy Book.

The agreement marks global expansion for Scentco’s novelty brand.

The post Surge Brands Named Global Licensing Agent for Fart Monsters appeared first on The Toy Book.

New sets spotlight Messi, Ronaldo, Mbappé, and Vini Jr. alongside global fan activations.

The post The LEGO Group Debuts Soccer-Themed LEGO Editions Line Featuring Global Athletes appeared first on The Toy Book.

The transition keeps succession in-house as Mattel evolves its commercial playbook.

The post Mattel Names Sanjay Luthra Chief Commercial Officer as Steve Totzke Steps Down appeared first on The Toy Book.

The lineup will roll out onto shelves starting July 1.

The post Spin Master Unearths ‘PAW Patrol: The Dino Movie’ Toy Collection appeared first on The Toy Book.

The founder of Atari and Chuck E. Cheese joins his son, Brent Bushnell, at the company.

The post Oh Yaas Brings on Nolan Bushnell as Strategic Advisor appeared first on The Toy Book.

The new platform delivers original youth-focused content.

The post Major League Baseball Launches ‘MLB Clubhouse’ on YouTube appeared first on The Toy Book.

This collab is a critical hit.

The post WolfPak and Wizards of the Coast Join Forces for D&D Collection appeared first on The Toy Book.

The expansion brings IP-driven content and additional languages.

The post Spin Master Reveals Reading Plans Following Lylli Acquisition  appeared first on The Toy Book.

The fashion-forward doll joins the North American market.

The post TOMY Brings Licca Dolls to North America appeared first on The Toy Book.

The Toy Association returns with a kid-focused activation tied to America’s 250th.

The post First Lady Melania Trump Reveals 2026 White House Easter Egg Roll’s Playful Participants appeared first on The Toy Book.

Streaming, new series, and film labels position the franchise for international growth.

The post Toei Expands Kamen Rider Globally for 55th Anniversary appeared first on The Toy Book.