Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences.
The post From IP to IRL: Location-Based Experiences appeared first on The Toy Book.
'Zoonicorn: The Original Dreamer' will run in theaters and on streaming sites.
The post Zoonicorn, Dream Mechanics Entertainment to Release Film appeared first on The Toy Book.
Kayou has made a smooth transition into the U.S. market.
The post The Hobby: Building Fandom, One Pack at a Time appeared first on The Toy Book.
As expected, a strong performance lifted first-quarter results as the company reaffirmed its 2026 outlook.
The post Q1 Growth at Hasbro Fueled by Magic: The Gathering Momentum appeared first on The Toy Book.
Food Brands Take A Bite Out of Retail with Playful Licensing Opportunities
The post Big Snack Attack appeared first on The Toy Book.
The collaboration brings confectionery sweets to consumers worldwide.
The post Netflix, Ferrero Group Enter Global Partnership for Wonka Brand appeared first on The Toy Book.
SEGA's iconic hedgehog brings anniversary collabs at breakneck speeds.
The post Forever Fast: Sonic Celebrates 35 Years of Speed appeared first on The Toy Book.
The championship game for Banana Ball will stream live on Disney+ this October as part of a with the Savannah Bananas.
The post Disney Lands Exclusive Streaming Rights to the Banana Bowl appeared first on The Toy Book.
The prototypes are available to view at the hololive productions booth for the rest of the show.
The post Jakks Pacific Debuts Anime Division and Unveils New Protoypes at Licensing Expo appeared first on The Toy Book.
These hands-on kits will be available nationwide this fall.
The post Creativity for Kids Unveils New Disney STEAM Lineup appeared first on The Toy Book.
New attractions, dining concepts, collectibles, publishing, and retail partnerships spotlight the company’s franchise-first strategy.
The post Hasbro Expands Franchise Experiences, Licensing Push at Licensing Expo appeared first on The Toy Book.
This buildable model celebrates 70 years of Main Street magic.
The post The LEGO Group Unveils Disney Main Street Building Set appeared first on The Toy Book.
Toy companies tap into real-time
cultural moments to create fan-favorite products.
The post Toy Association Perspectives: Fan-Driven Play Rewrites the Rules appeared first on The Toy Book.
Plans include new dolls, designer collaborations, and digital content.
The post Bratz Celebrates 25 Years in Style with New Products, Podcasts, & Partnerships appeared first on The Toy Book.
Why Play Is One of the Most Powerful Tools for Social Change
The post Play with Purpose: A Force for Good appeared first on The Toy Book.
Once a simple PNG, $PENGU is taking the plunge into consumer products.
The post The Snowball Effect: Pudgy Penguins appeared first on The Toy Book.
USPS-branded toys, collectibles, and more are arriving at the doorstep and in the mailbox.
The post You’ve Got Mail! The USPS Delivers an Expanded Licensing Program appeared first on The Toy Book.
Creating products that live beyond the page.
The post World Series of Licensing Q&A: Rachel Bader, Penguin Random House appeared first on The Toy Book.
The Super Mario character brings chomping actions to the toy aisle.
The post JAKKS Pacific Reveals Chomping Wonder Bowser Jr. Figure appeared first on The Toy Book.
The licensing exec repping Carlos Santana and Smokey Bear discusses the trends shaping the business today.
The post World Series of Licensing Q&A: Todd Lustgarten, Westbridge Licensing appeared first on The Toy Book.
The Official Trade Publication for the North American Toy Industry
