The Toy Book

The Toy Book's annual roundtable discussion continues...

The post State of the Industry Q&A 2026: Isaac Larian, MGA Entertainment appeared first on The Toy Book.

The Toy Book's annual roundtable discussion continues...

The post State of the Industry Q&A 2026: Robin Motts, Hot Topic, BoxLunch appeared first on The Toy Book.

Products from HarperCollins, Small Fries, Spirit Jersey, and more will roll out this year.

The post Yo Gabba Gabba! Taps New Partners for Season 2 Licensing Push appeared first on The Toy Book.

The company showed refreshed classic games, new preschool play patterns, and expanded entertainment partnerships.

The post Hasbro Unveils New Games, Preschool Products, and Licensing Agreements at Toy Fair New York appeared first on The Toy Book.

The three-piece set includes a track cutter, sprue cutter, and needle-nose pliers.

The post Xuron Corp. Introduces Model TK2200 Railroader’s Tool Kit appeared first on The Toy Book.

New titles, classic games, and preorders expand the digital lineup for Nintendo Switch and Nintendo Switch 2.

The post Nintendo Adds New Titles in Latest Download Update appeared first on The Toy Book.

This lineup combines two fan-favorite formats into one Super Box.

The post Topps Teams with Funko to Bring Bitty Pops to Baseball Cards appeared first on The Toy Book.

There is no denying the strength of the trading card business...

The post Panini America Rocks Toy Fair with Dual Circana Honors appeared first on The Toy Book.

Squishmallows characters, giveaways, and more will be featured at two Vanderbilt basketball games.

The post Jazwares Teams Up with Vanderbilt Athletics for Squishmallows-Themed Activations appeared first on The Toy Book.

These new arcade cabinets will hit retail this fall.

The post Basic Fun! Debuts New Arcade1Up Games at Toy Fair appeared first on The Toy Book.

The action figures, playsets, and plush launch Feb. 20.

The post JAKKS Pacific Unveils First Toys for ‘The Super Mario Galaxy Movie’ appeared first on The Toy Book.

Astra Continues to Support Small Businesses

The post Astra’s Insights: It’s All About Community appeared first on The Toy Book.

Before you do, ensure you are familiar with the legal standard.

The post Raising the Bar: Can I Use ‘Made in USA’ on My Products? appeared first on The Toy Book.

The WiT Foundation Scholarship Program powers future leaders in toy, licensing, and entertainment spaces.

The post WiT Stories: Supporting the Next Generation appeared first on The Toy Book.

Let's go back to see what was in the works during Toy Fair 2001.

The post Flashback: Hit Toys from the Toy Fair 2001 Issue appeared first on The Toy Book.

Mondo Roque on creating toys in a shifting cultural and tech landscape.

The post Dreams of Robots: Designing Beyond the Algorithm appeared first on The Toy Book.

Mattel's girl-led brand enters its 40th year with classic dolls, new collabs, and more.

The post American Girl: 40 Years of Storytelling & Inner Stars appeared first on The Toy Book.

Upper Deck reflects on a super year for trading cards.

The post A Winning Hand: Upper Deck’s Jason Masherah Talks Segment Growth and Trading Card Innovation appeared first on The Toy Book.

Blind boxes and bags
aren’t new, but intentional
design keeps the format
exciting for retailers, kids,
and collectors alike.

The post Outside the Box: Building a Mystery appeared first on The Toy Book.

Classic brands endure by blending nostalgic play patterns with modern design.

The post Built to Last: The Timeless Appeal of Classic Toys appeared first on The Toy Book.